Fernando Nikolić is the VP of Marketing & Communications at Blockstream, and founder of the media research firm Bitcoin Perception, where he tracks and analyzes the mainstream media's coverage of Bitcoin and how that influences its adoption.

› https://x.com/basedlayer

› https://bitcoinperception.com

PARTNERS

🧘‍♂️ Gain peace of mind with Onramp’s Multi-Institution Custody solution. Sign up with code BRAM to receive $150 in Bitcoin after your first deposit: https://onrampbitcoin.com/bram

🔐 Blockstream Jade Plus: The simplest and most secure hardware wallet on the planet - Get 10% off your entire order with code BRAM at https://store.blockstream.com

🔨 Stamp Seed: The safest way to backup your hardware wallet - Get 15% off with code BRAM at https://stampseed.com

PRODUCTS I ENDORSE

› Get the The Bitaxe Gamma (open-source Bitcoin home miner) in US & UK with 10% using code BRAM: https://shop.powermining.io/?ref=BRAM

› Buy Bitcoin in the EU 🇪🇺 via https://relai.me/bram and use code BRAM to reduce fees by 0.5%

🔔 SUBSCRIBE TO GET NOTIFIED

› YouTube: ⁠⁠https://youtube.com/@bramk⁠⁠

› Follow Bram on ⁠⁠https://x.com/bramk

🕑 TIMESTAMPS

00:00 - Introduction to Narrative Warfare

03:58 - The Fragmentation of Bitcoin Narratives

07:42 - Media Influence & Old Narratives Resurfacing

12:11 - The Sunk Cost Fallacy in Media

15:24 - Creative Destruction in Media and Music

20:55 - The Democratization of Information

25:49 - The Battle for Monetary Control

31:32 - Bitcoin's Accessibility and Misunderstanding

33:15 - The Role of Information Asymmetry

35:05 - The Challenge of Adoption

38:43 - The Influence of Media Narratives

41:41 - Cultural Perceptions of Bitcoin

48:00 - Fragmentation of Bitcoin Narratives

53:13 - TradFi's Influence on Bitcoin

01:00:26 - AI's Impact on Content Creation

01:03:42 - Measuring Bitcoin's Narrative Success

ℹ️ EPISODE SUMMARY

Bram Kanstein and Fernando Nikolic discuss the complexities of Bitcoin's narrative warfare, exploring how media fragmentation and the influence of both legacy and individual creators shape public perception. They discuss the persistence of old narratives, the role of AI in content creation, and the asymmetry of information that affects Bitcoin adoption. The dialogue emphasizes the importance of diverse perspectives and the cultural implications of Bitcoin as a decentralized system, ultimately highlighting the need for a balanced narrative that encompasses both the positive and negative aspects of Bitcoin.