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Challenging borrowed beliefs is the key to salon success. We expose how industry propaganda shapes reality and provide tools to flip the script, replacing limiting thoughts with powerful discernment.

• The history of propaganda through the "Torches of Freedom" campaign that transformed smoking for women
• How common salon industry phrases like "no one wants to work anymore" become limiting beliefs
• The difference between propaganda (pressure) and discernment (power)
• Why understanding the difference between borrowed beliefs and personal truth is transformational
• Practical examples of flipping negative industry narratives into empowering perspectives
• Marketing becomes more powerful when grounded in discernment rather than fear
• The timeless fundamentals of beauty services remain unchanged despite evolving tools and trends

You weren't called to echo what's wrong with the industry. You were called to lead what's next.

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Send a text or leave a voicemail at (469) 283-5590 or send us an email to [email protected]. We would love to hear from you.

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