Meet the app trying to crack the code of elusive zero-party data. Hipstamatic's retro revival: Has the Instagram killer arrived? TikTok on the tightrope, as brands make backup plans for their ad spend. And all your brand mission work is for naught: Most consumers can't name a single company making a difference.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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