The Inspiration Place

005: Art Pricing Strategy by a New York Gallery


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Charlotte Troisgros is Head of America for Carre d'Artistes. They have 4 galleries in America and 2 in Mexico. Charlotte selects artists for the gallery with the artistic team in France, hires and trains the gallery team and ensures the brand image is respected and customers have a great experience.

In this episode, Miriam and Charlotte talk about how Carre d'Artistes wants to democratize contemporary art by making original and one of a kind paintings accessible to all and have an unusual pricing system that allows people to buy an original painting from $150. 

In this podcast, you will discover...
  • (01:36) How Miriam stumbled across the gallery in Greenwich village
  • (02:25) How the pricing works in the gallery
  • (04:50) The significance of the gallery’s name
  • (06:05) How the art is displayed
  • (07:01) What it means when they say they rotate the artists
  • (07:56) How much art the artists need to produce for the gallery
  • (09:04) Why the organisation was created and what makes it different
  • (11:02) The most popular size they sell
  • (11:51) How 4 times a year an artist will come to the gallery and paint live
  • (13:36) How their artists are a mix of French, internationals and local artists
  • (14:05) Why their prices are the way they are
  • (15:27) How they market the galleries
  • (16:33) Why they invest in location

Visit schulmanart.com/5 for full show notes

 

LINKS MENTIONED

Carre d'Artistes: https://www.carredartistes.com/en/

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Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

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If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

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BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

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I'd love to chat with you on Instagram: http://instagram.com/schulmanart

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The Inspiration PlaceBy Artist Miriam Schulman

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