The Stanza

006 Creating a candle brand through storytelling & partnerships


Listen Later

Subscribe to The Stanza, a newsletter for investors & entrepreneurs in the creative industries. Sent every Friday: https://thestanza.beehiiv.com/subscribe

Use Gamma AI to create your next presentation, document, or website. https://try.gamma.app/thestanzapodcast

Hayley Mack founded Cent LDN while being furloughed during the pandemic, and since then has done partnerships with Elton John and Selfridges, StockX, Nando's, Adidas, Lush Beauty, and so forth. She's been featured in Hypebae, High Snobiety, Forbes, etc - all within three short years. Hayley shares insights into positioning her candle brand for success as well as advice for those building unique brands.


Episode Highlights:

  • Early success through brand positioning and high profile partnerships
  • How to use your network to get the right visibility
  • Advice for positioning your brand for great PR
  • Creating an audience-driven brand vs founder-led brand
  • Crossing over into other industries
  • Advice for brand builders

  • Cent LDN: https://centldn.com or @cent.ldn

    Connect with Hayley: @hayleymackkk

    Cent LDN in Vogue: https://www.voguebusiness.com/companies/are-candles-the-new-luxury-collectibles

    Cent LDN in Hypebae: https://hypebae.com/2023/3/cent-ldn-hayley-mack-candles-international-womens-day-interview

    Follow The Stanza on IG / TikTok: @thestanzamedia

    ...more
    View all episodesView all episodes
    Download on the App Store

    The StanzaBy The Stanza

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    37 ratings


    More shows like The Stanza

    View all
    The Skinny Confidential Him & Her Show by Lauryn Bosstick & Michael Bosstick / Dear Media

    The Skinny Confidential Him & Her Show

    14,941 Listeners

    The Glossy Podcast by Glossy

    The Glossy Podcast

    250 Listeners

    Founders by David Senra

    Founders

    1,932 Listeners

    Almost 30 by Krista Williams & Lindsey Simcik

    Almost 30

    3,896 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,264 Listeners

    The Business of Fashion Podcast by The Business of Fashion

    The Business of Fashion Podcast

    576 Listeners

    Second Life by Second Life

    Second Life

    2,850 Listeners

    The goop Podcast by Goop, Inc. and Audacy

    The goop Podcast

    6,750 Listeners

    EXPANDED Podcast by To Be Magnetic™ by To Be Magnetic™

    EXPANDED Podcast by To Be Magnetic™

    3,270 Listeners

    Superwomen with Rebecca Minkoff by Rebecca Minkoff

    Superwomen with Rebecca Minkoff

    513 Listeners

    The Dream Bigger Podcast by Siffat Haider

    The Dream Bigger Podcast

    598 Listeners

    Let's Get Dressed by Liv Perez

    Let's Get Dressed

    269 Listeners

    Everything is the Best by Dear Media, Pia Baroncini

    Everything is the Best

    1,196 Listeners

    The Run-Through with Vogue by Vogue

    The Run-Through with Vogue

    694 Listeners

    Fashion People by Audacy | Puck

    Fashion People

    169 Listeners