On today’s Mastermind episode, we’re speaking with Meghan Gates about building an online course and starting a YouTube channel. Meghan is a wife and mother of two, living out on the Oklahoma plains. Her passion for ranching, combined with all things homesteading, paint the picture of a true, old-fashioned western lifestyle. Armed with skills passed down from generations, Meghan is passionate about educating others on how to better grow, raise, preserve, and cook their own food. When she’s not juggling kids, you can find her elbows-deep in a pie, attempting a new skill, or talking to God while horseback. 

 

Like many, Meghan started sharing online with one goal in mind and is now looking to grow her brand, diversify her income and expand her business. What started as simply sharing her homesteading life has slowly turned into brand work, an apparel line and most recently, the launch of an online course with thoughts of pivoting to a YouTube channel. With so many changes, Meghan is here today to brainstorm what most of us ask ourselves - how do we successfully pivot our businesses? 

 

In this episode, we cover: 

• The ideal marketing strategy and timeline
• Different types of launches such as presale vs. beta launch and doors open/close vs. evergreen
• To remember that as an entrepreneur, we have the power and freedom to make changes whenever we want
• YouTube monetization and repurposing content

 

Resources & links mentioned in this episode: 

• Want to be our next Mastermind guest? Fill out the application at www.elevateyouragstory.com/podcast. 
• Visit Meghan’s website, https://meghangates.com/
• Meghan’s course on chickens, https://meghangates.com/the-broiler-school
• Connect with @meghanlynngates on Instagram

• Sign up for our course waitlist to be the first to know when doors open! https://www.elevateyouragstory.com/course

• Visit our website, https://www.elevateyouragstory.com/
• Connect with @nataliekovarik and @taravanderdussen on Instagram
• Onsite Production: http://www.thegaugepodcast.com/

 

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Find the complete show notes here: https://www.elevateyouragstory.com/blogposts/006-mastermind-building-an-online-course-and-starting-a-youtube-channel