It’s really difficult to attract something that you actually have an aversion toward. Many practitioners have conflicted feelings about money, conflate marketing with dishonesty, and worry that material success is somehow suspect. Is it any wonder that for many acupuncturists having a thriving practice is something we both desire and at the same time avoid?

In this episode we look at how a stable thriving practice comes not from doing the “business things” we dislike, but rather from the cultivation of value, integrity and responsibility.

The “practice of business” is not separate from the “practice of medicine.” In fact, our business and the services we provide are as seamlessly integrated as yin and yang. Cultivating our business is no different from the cultivation of our medical skills, or any yang sheng practice we might have in life. And just as we see all kinds of problems in the conventional medical work when body and mind are split apart and considered separate, so too we cause all kinds of problems for ourselves when we image the practice of medicine and the practice of business to be separate entities. They are part of an integrated whole.

Listen in to rediscover the joy and opportunities that can arise when we engage the practice of business!

Head on over to the show notes page for more information about this episode and for links to the resources discussed in the interview.