Cathy and I talk about how she recently achieved a major milestone: making $100K in one month. This was especially exciting because previously she'd been making $100K in a whole year - and she's only getting bigger from here. We talk about the inception of her business, how she made the decision to lean out of academia and into entrepreneurship, and how she balances work with her bustling family and farm life. Cathy shares a lot of wisdom about scaling, hiring before you're ready, and why coaching is such a crucial investment.

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