I'm so excited to bring to the show not only a dear friend,  but someone with a huge heart, a tremendous soul, and obsessed with helping people. Anthony Trucks is a former NFL player turned into a Transformational Identity Shift Coach. Anthony's way of showing up in his personal and professional life is impressive, and after hearing his life story, I'm sure you'll ask yourself - what is my excuse?

In this episode, we talk about purpose, identity, and inspiration. Anthony shared his life story, his challenges, victories, defeats, and how searching for and finding his identity saved him. We also talk about his soon-to-be-published book “Identity Shift,” what motivated him to write it, and why you should read it. 

What You Will Learn In This Episode:

- Anthony Truck’s background, and what it means to be a transformational identity shift coach

- Why we say that identity is a construction and that it can be rebuilt

- Exploring the relationship between our ego and our identity

- How to rewire our pleasure centers and our patterns of reaction

In the conversation with a friend that saved his life, Anthony learned that other people were looking up to him and that he inspired them. He realized that the craziness he experienced perhaps happened for a reason. That day, a seed of key insights was planted - it started with a person very close to him who saw him in a way he never had seen himself. 

Resources:

- Anthony Trucks website: https://anthonytrucks.com/ 

- Anthony Trucks Instagram: https://www.instagram.com/anthonytrucks/ 

- "Identity Shift" by Anthony Trucks https://identityshiftbook.com/ - Use code TAES to get the audio book, digital book and workbook for free.

- Affluent Entrepreneurs Private Facebook Group https://www.facebook.com/groups/affluenceblueprint

- My website https://melabraham.com/

- Book: Mel H. Abraham - The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans and Freedom https://www.melabrahamtraining.com/TES-Book-Launch-1

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