Caitlin’s purpose statement is one of my favorites that we’ve shared so far on The Power in Purpose. Sharing our gifts with the world is powerful, and discovering someone who wants to help us do that is transformative. On today’s episode of the podcast, Caitlin is showing us how to improve our SEO by improving our message.

 

SEO can be a headache. You either fall into one of two categories when it comes to SEO: your business is relatively new to the industry and you’re trying everything you can to rank, or you’re an OG business owner and you’re hanging on for dear life to your keywords. 

 

We’ve all tried all the things like signing up for SEO webinars or watching endless Youtube tutorials. But on today’s episode, Caitlin offers simple advice on improving your SEO ranking and spoiler alert: it all boils down to your message. Google is smart. It wants to serve your website to the right people, and when we start focusing on our message, the magic begins to happen.

 

Caitlin Strempel is a business owner, SEO expert & digital strategist who works with ambitious and passionate business owners to get their services found online by the people who need and want their services the most. 

 

Working with brands such as Under Armour, Lexus, and Olay, the work stemming from my strategies has been featured on Forbes, Advertising Age, Creativity, and Luxury Daily.

 

On Today’s episode of The Power in Purpose Podcast:

 

• Caitlin shares the story of how she uncovered her purpose, during a difficult time for her family, and in those lessons learned an important one: you can’t wait for your life to begin
• Don’t wait until your life is falling apart to make a change
• Shifting our mindsets to understand that we have a gift to give and that there are people out there who need our gifts
• How your message helps to boost your SEO by attracting the right people who are searching Google for what you provide
• Caitlin shares outdated SEO techniques and strategies that no longer work -- and gives what does work to increase your SEO ranking
• Feel like SEO ranking takes forever? Caitlin offers suggestions on how we can rank faster along with a tutorial video on how you can find your perfect keyword
• The importance of search intent and how google knows exactly what your customers are looking for
• Have you ever heard of “search intent?” Caitlin breaks down this topic and how Google will show your website for similar keywords 
• Why you need to incorporate SEO into your overall digital/social media strategy
• Think about your consumer and NOT Google when developing your wholistic SEO / digital strategy for your business
• The amount of time people spend on your website plays a big role in your SEO. How are you keeping your website visitors on your website?
• Does domain authority still hold the same weight as it used to?
• SEO long process and investment, and Caitlin shares what we should be looking for in a company that we’re looking to hire for SEO

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

 

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SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep25

 

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http://candicecoppola.com/honeybook

 

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