Lee LeFever — CommonCraft.com | Co-founder

In this episode I talk to Lee LeFever, co-founder of Common Craft and author of the freshly released book Big Enough. I've been following Lee since my earliest social media (ad)ventures, and deeply respect the quality of Sachi (Lee's wife and partner) and his work, their articulation of purpose, and their deliberate commitment to designing a business that perfectly enables their quality of life.

We talk about the process of writing this important and timely book, Lee and Sachi's partnership, the dangers of success without direction, and much more.

Common Craft is known for being pioneers in the field of ""explainer"" videos, having inspired the explainer video genre in 2007 with their ""in Plain English"" series of videos. The business has grown into a membership service used in over 50 countries today. Membership provides access to online libraries of original videos and downloadable visuals. In 2012, Common Craft founder Lee LeFever published The Art of Explanation (Wiley). It has been translated into 7 languages. Common Craft also operates the Explainer Academy, which teaches explanation and animated video production skills via online courses. The Common Craft website. · Big Enough: Building a Business that Scales with Your Lifestyle page on Amazon · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy