Warning: This episode might completely change how you view coaching, behavior, and human potential. Don't miss this game-changing conversation about what's possible when we look beyond performance metrics.

Jim Davis, founder of the Good Athlete Project, challenges conventional wisdom about athlete development. Why do some athletes thrive under pressure while others crumble? How do you build team culture that outlasts the season? And what really drives the behaviors we see on and off the field?

Tex & Jim tackle the real challenges coaches face daily - from addressing team culture killers like envy and resentment, to transforming negative behaviors into opportunities for growth. Listen as Jim breaks down his revolutionary "Care Model" and shares battle-tested insights from building one of the nation's largest high school strength programs. This isn't just about making better athletes - it's about developing better humans.

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