On today's episode, I'm going to break down why you shouldn't focus on selling yourself as a brand and what to do instead. Selling your system, your intellectual property, is the ultimate answer to creating a sustainable, scalable business that allows you to focus on the next best strategic move for your company. The Million Dollar Badass Model is my system and whether you like me or not, whether you like my personality, whether you like my belief systems...regardless of what you think of me personally, my system works. Let's get you there, too.

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