Being an accountant or starting your own firm in accounting and bookkeeping requires good marketing to set yourself apart from your competition. You have to speak to your audience about what you do, what you focus on, and what differentiates you from others who do more or less the same job. In this episode, host Michelle Weinstein interviews the Co-founder and Managing Partner of Profit First Professionals, Ron Saharyan, about how to differentiate yourself as an accountant and having the right image and strategies to be more specialized and focused.

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