The Streetlight Effect is the tendency to search for answers where it's easiest to look, not where the truth actually lies.

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My book has sold 200,000+ copies around the world and is a 7x NYT Bestseller.

If you've been wanting a copy (or are looking to gift copies to family or friends), there's a big 30% sale. Now’s a great time to get it.

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My entire life changed when I realized one truth:

You have to sacrifice short-term freedom in order to earn long-term freedom.

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My book has sold 200,000+ copies around the world and has been a NYT Bestseller for 7 consecutive weeks since launch.

If you've been wanting a copy (or are looking to gift copies to family or friends), there's a big 30% sale. Now’s a great time to get it.

Order The Book Now!

The future feels wildly uncertain (and you don't need to look far to feel it). This is my open letter to anyone struggling to prepare for an uncertain future...

First, we need to scrap the old linear mindset (Plan, Execute) and replace it with an iterative mindset (Execute, Adapt).

In a 2012 interview, Amazon founder Jeff Bezos highlighted the importance of identifying what will stay the same in the future and building around that. Think of these timeless truths as your Lighthouse, and the skills that remain relevant are your Lighthouse Skills.

Focus on the lighthouse.

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My book has sold 200,000+ copies around the world and has been a NYT Bestseller for 7 consecutive weeks since launch.

If you've been wanting a copy (or are looking to gift copies to family or friends), there's a big 30% sale. Now’s a great time to get it.

Order The Book Now!

This is one of my favorite parables:

And as he sowed, some seeds fell along the path, and the birds came and devoured them.

Other seeds fell on rocky ground, where they did not have much soil, and immediately they sprang up, since they had no depth of soil, but when the sun rose they were scorched. And since they had no root, they withered away.

Other seeds fell among thorns, and the thorns grew up and choked them.

Other seeds fell on good soil and produced grain, some a hundredfold, some sixty, some thirty.

He who has ears, let him hear.

- Matthew 13:3-9

This passage offers a powerful reflection on one truth:

Your environment creates your reality. Choose Wisely.

Programming Note: The most common piece of feedback I receive is from readers who love the newsletter but find the Friday Five has too many ideas to digest in a single email. Over the next two weeks, I'm going to experiment with something new: The Friday Five will be split across four short weekday emails that will take 1-2 minutes (max!) of your time. The Wednesday deeper dive will remain the same. My goal is that this change will mean more of you are able to take action on these ideas and experience the growth that follows. 1% better, every single day. Stay curious, friends.

Question: Who would you call to get you out of a foreign prison?

Framework: The Stoic Archer

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My book has now officially spent 7 straight weeks on the NYT Bestseller List!

It has a crazy "Buy 2 Get 1 Free" offer on the hardcover right now.

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In 2022, after making a rash emotional decision to pause my book process, I got a piece of advice from a mentor that changed my life: Nobody cares.

Here's the truth: You aren't afraid of failure. You're afraid of what other people will think of you if you fail.

The Spotlight Effect is a psychological phenomenon whereby we overestimate the degree to which other people are noticing or observing our appearance, actions, behaviors, or results. Nobody cares. So, go do the damn thing.

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My book has sold over 200,000 copies around the world in under two months.
It has a "Buy 2 Get 1 Free" offer on the hardcover right now.
If you've been wanting a copy (or are looking to gift copies to friends), now’s a great time to get it.

Order Here

Question: Are you allowing a missing nail to destroy your kingdom?

Framework: The Zone 2 Practice Session

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My book, The 5 Types of Wealth, is a 6x NYT bestseller! If you haven't grabbed your copy yet, there's no better time.

It's 30% off right now. Get it HERE

Inversion is a mental model that flips the script on traditional problem-solving. It forces you to think differently about the problem—to see it from a new angle, from a fresh perspective.

Take the foundational problem: How do you live a good life? Let's harness the power of inversion to address it: How do you live a miserable life?

Here are 20 ways to guarantee you live a miserable life...

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My book, The 5 Types of Wealth, is a 5x NYT bestseller! If you haven't grabbed your copy yet, there's no better time.

It's 30% off right now. Get it HERE

Question: Which wolf will you feed?

Framework: Three Men Make a Tiger

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My book was a New York Times Bestseller for the 5th consecutive week since launch! The hardcover currently has a 30% sale. Reply to this email with your receipt and I'll send you the 50+ page companion workbook to go deeper on the most important exercises from the book.

Order The 5 Types of Wealth Now!