There is a concept in cognitive science called the Illusory Truth Effect:

It's the tendency to believe false information after consistent, repeated exposures. In other words, if you're told something over and over again, it takes root in your mind as a truth.

This is how suggestions slowly, silently start to feel like rules...

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Mel Robbins called my first book "a powerful wake-up call that will push you to rethink everything about how you’re spending your time." 

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You're going to see your parents 15 more times before they die.

In 2021, that simple statement, which later became the opening line of my book, changed my life.

My wife and I were living in California at the time, 3,000 miles away from our parents. I had been there for 12 years––a college baseball scholarship had brought me out West, and then a lucrative job opportunity had kept me there.

In a lot of ways, that felt fine...

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Apple CEO Tim Cook called my first book "a powerful call to action to think deeply about what lights you up."

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Imagine yourself as a lion. Every single day, you have a choice.

You can:

1. Chase field mice; or
2. Hunt antelope

The choice is an important one because the way you choose to deploy your precious, finite time and attention will determine your outcomes...

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The 5 Types of Wealth Life Planner​ is out in two weeks. The interactive companion to my New York Times bestselling book guides the reader through the most important exercises, reflections, and prompts to design and build their wealthiest life. Reply to this email with your preorder receipt to be included in a series of virtual life planning workshops I’ll host in November and December.

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There’s an old Danish fairy tale about an emperor who loved fine clothes.

Two swindlers promised him a suit so magnificent that it would be invisible to anyone unfit for their position or hopelessly foolish. They dress him in the invisible garments, and the emperor steps out into the city streets for a grand parade—completely naked. 

The townspeople, afraid to appear unfit or foolish, cheer for the outfit that isn't there. Only a small child told the truth: “But he’s completely naked!”

It’s a children’s story, but it beautifully captures one of the most dangerous dynamics in human nature: The Abilene Paradox...

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Mel Robbins called my first book "a powerful wake-up call that will push you to rethink everything about how you’re spending your time." 

Join 400,000+ other readers and get it today on a big sale!

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I spent most of my life trying to control the uncontrollable. Running from the uncertainty that life inevitably brings.

But in running from the uncontrollable, the only thing we truly escape is our own peace.

This is the quiet truth of Amor Fati:

Embrace what lies beyond your control—and act on that which is within it...

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Andrew Huberman called my first book "An important clarifying force in anyone’s search to make the best possible choices for their life." 

Join 400,000+ other readers and get it now on a big sale!

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In Homer’s epic poem The Odyssey, Odysseus and his men faced a long, arduous journey home to Ithaca after the Trojan War.

Early in the voyage, a series of fierce storms blow them off course and land them on a mysterious, sunlit island. It seemed peaceful, with gentle winds, calm seas, and fertile land. The inhabitants were friendly and welcoming. They offered Odysseus and his men food, specifically the fruit of the lotus plant.

But this was no ordinary fruit. The moment the men tasted it, something strange happened...

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Apple CEO Tim Cook called my first book "a powerful call to action to think deeply about what lights you up."

Join 400,000+ other readers and get it now on a big sale!

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I stumbled across a ​great post​ recently:

It reminded me of a story from the American Revolution in Ron Chernow’s Pulitzer Prize-winning biography of George Washington...

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Apple CEO Tim Cook called my first book "a powerful call to action to think deeply about what lights you up."

Join 400,000+ other readers and get it now on a big sale!

Order The 5 Types of Wealth Today!

Last week, I had a beautiful conversation with a young mother who reached out wanting to talk to me about her son.

The young boy, just four years old, has shown signs of being neurodivergent. His mother courageously expressed to me her fear that he might not be able to thrive in the way that all parents hope for.

As a father to a young boy of similar age, the conversation hit me hard.

And while I could not speak to any of the ongoing research in the field, which is certainly advancing rapidly, I did share a story that I wanted her to hear...

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Mel Robbins called my first book "a powerful wake-up call that will push you to rethink everything about how you’re spending your time." 

Join 300,000+ other readers and get it today on a big sale!

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I've often mused that there are (broadly) two ways to improve your life:

1. Add a Positive: A good habit, behavior, person, etc.
2. Remove a Negative: A bad habit, behavior, person, etc.

An important observation: Most of us automatically default to the former and ignore the latter.

We're conditioned to believe that progress means doing more. New habits. New routines. New mindsets. New people. New goals.

But here's the truth: The simplest, fastest path to progress isn’t addition. It’s subtraction...

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Andrew Huberman called my first book "An important clarifying force in anyone’s search to make the best possible choices for their life." 

Join 300,000+ other readers and get it now on a big sale!

Order The 5 Types of Wealth Today!

Here’s something I find myself thinking about a lot lately:

Your life is not a singular, static experience.

Your life has seasons.

These seasons create a natural flow to your journey. They aren’t always obvious in the moment, but often become clear with the benefit of hindsight. Each one is unique, characterized by its own desires, priorities, purpose, and identity...

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Mel Robbins called my first book "a powerful wake-up call that will push you to rethink everything about how you’re spending your time." 

Join 300,000+ other readers and get it today on a big sale!

Order The 5 Types of Wealth Today!