Venture into the world of e-commerce and healthy living as Deana Karim, the brilliant mind behind Good Deeds, joins us on the Brand Fortress HQ podcast to share how her quest for healthier options as a new mom led to the creation of a keto-friendly baking mix empire. Prepare to be inspired by her journey from product development woes to triumph on the Amazon bestseller lists. Deana's entrepreneurial spirit and ingenuity shine through as she recounts the adrenaline-fueled moments where risk met reward, painting a vivid picture for anyone intrigued by the potential of turning a personal passion into a prosperous business venture.

As we navigate the treacherous waters of inventory management on Amazon, Deana offers up her playbook on tackling stockouts, the art of shelf life extension, and finding equilibrium in Amazon's ever-changing inventory landscape. Imagine the finesse required to manage perishable goods in an online marketplace while maintaining your sanity—and rankings! Deana's insights into the  dance of stocking the right amount and mitigating the frustrations of Amazon's logistical quirks are invaluable for those wrestling with the balance between too much and too little.

Strap in for a real talk on the trials and tribulations of outsourcing, from the frontline of customer service to the warehouses of fulfillment centers. Deana lays bare the lessons learned from relinquishing control of social media, the indispensable nature of a good bookkeeper, and the tough decisions made when economic winds shift. As we close the chapter on this insightful dialogue, we also look to the horizons of e-commerce growth, debating the merits of retail distribution, navigating Target Plus, and why every platform from Amazon to Walmart requires a tailored strategy. Deana's narrative is a masterclass for burgeoning entrepreneurs aiming to carve out their slice of the online marketplace.

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