"We don't write books, we craft spreads." Dr. Alex Osterwalder and his book co-authors pioneered the landscape, full-color, creative visuals format for simplifying complex business ideas. They consider every page of their books as a user interface, optimizing for simplicity, clarity, and fun. "Visuals don't become lipstick on a pig, they become an essential part of the reader's experience."

There's good news and bad news today: the good news, I know you will love what Alex shares about simplifying complexity. The bad news? My track didn't record! So consider this a masterclass of sorts :)

More About Alex: Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts whose work has changed the way established companies do business and how new ventures get started. His company Strategyzer provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

Alex is the co-author of a suite of beautifully designed bestselling books in the Strategyzer Series including Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and his latest, High-Impact Tools for Teams.

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📘 Books Mentioned: Free Time: Lose The Busywork, Love Your Business, Pivot, The Invincible Company, High-Impact Tools for Teams.

Related Books: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future

🔗 Resources Mentioned: Alex on the web, Twitter: @AlexOsterwalder and @strategyzer, Hemingway Editor App,

🎙 Related Episodes: Pivot—244: Design The Life You Love with Ayse Birsel

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