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#053: Tero Isokauppila - Building a $50 Million Mushroom Brand
Tero Isokauppila is the founder and CEO of Four Sigmatic.
In this episode, we dive into Tero’s story of founding Four Sigmatic, what it takes to bootstrap a company all the way to $50 million, being a good leader, running a marathon on mushrooms, building a business in a stigmatized industry, growing up in Finland, failures within business, his experience in trail running, issues within the mushroom industry, his venture into content creation, and so much more.
FOLLOW THE PODCAST: https://podcasters.spotify.com/pod/show/jeremy-miller80
DONATE TO PROJECT PURPLE💜: https://donate.projectpurple.org/fundraiser/5098654
SPONSORS:
- Previnex Vitamins: https://www.previnex.com/?rfsn=7781184.5e1540e Get 15% off with code JMILLER
- Switchback Electrolytes: https://bit.ly/47Kyiyc
- 2Before Endurance Powder: https://2before.com/jeremy-podcast Save $10 with code JMILLER
FOLLOW TERO:
- Instagram: https://www.instagram.com/iamtero/
- YouTube: https://www.youtube.com/@ImTero
- Four Sigmatic: https://us.foursigmatic.com/
FOLLOW JEREMY:
- Instagram: https://www.instagram.com/jeremymille.r/
- YouTube: https://www.youtube.com/@jeremy.miller
- Website: https://www.jeremymiller.io/
TIMESTAMPS:
(00:00) Intro
(01:15) Previnex [AD]
(02:20) Switchback [AD]
(04:10) 2Before [AD]
(05:20) Building a Business in a Stigmatized Industry
(09:00) Running a Marathon on Mushrooms
(14:50) The Stigma Around Mushrooms
(18:00) Inspiration to Start Four Sigmatic
(19:00) Issues within the Mushroom Industry
(22:30) Overcoming Failures
(27:30) Being a Remote CEO
(29:30) What it Takes to be a Good Leader
(33:00) Be Willing to Take Risks
(35:00) Day in the Life of Tero
(37:30) Becoming a YouTuber
(43:00) How to Build a Community
(45:00) Finding Balance in Life
(47:00) Living in Switzerland
(49:00) Trail Running
(50:30) Wrap Up
View all episodes
By Jeremy Miller
5
107107 ratings
Tero Isokauppila is the founder and CEO of Four Sigmatic.
In this episode, we dive into Tero’s story of founding Four Sigmatic, what it takes to bootstrap a company all the way to $50 million, being a good leader, running a marathon on mushrooms, building a business in a stigmatized industry, growing up in Finland, failures within business, his experience in trail running, issues within the mushroom industry, his venture into content creation, and so much more.
FOLLOW THE PODCAST: https://podcasters.spotify.com/pod/show/jeremy-miller80
DONATE TO PROJECT PURPLE💜: https://donate.projectpurple.org/fundraiser/5098654
SPONSORS:
- Previnex Vitamins: https://www.previnex.com/?rfsn=7781184.5e1540e Get 15% off with code JMILLER
- Switchback Electrolytes: https://bit.ly/47Kyiyc
- 2Before Endurance Powder: https://2before.com/jeremy-podcast Save $10 with code JMILLER
FOLLOW TERO:
- Instagram: https://www.instagram.com/iamtero/
- YouTube: https://www.youtube.com/@ImTero
- Four Sigmatic: https://us.foursigmatic.com/
FOLLOW JEREMY:
- Instagram: https://www.instagram.com/jeremymille.r/
- YouTube: https://www.youtube.com/@jeremy.miller
- Website: https://www.jeremymiller.io/
TIMESTAMPS:
(00:00) Intro
(01:15) Previnex [AD]
(02:20) Switchback [AD]
(04:10) 2Before [AD]
(05:20) Building a Business in a Stigmatized Industry
(09:00) Running a Marathon on Mushrooms
(14:50) The Stigma Around Mushrooms
(18:00) Inspiration to Start Four Sigmatic
(19:00) Issues within the Mushroom Industry
(22:30) Overcoming Failures
(27:30) Being a Remote CEO
(29:30) What it Takes to be a Good Leader
(33:00) Be Willing to Take Risks
(35:00) Day in the Life of Tero
(37:30) Becoming a YouTuber
(43:00) How to Build a Community
(45:00) Finding Balance in Life
(47:00) Living in Switzerland
(49:00) Trail Running
(50:30) Wrap Up
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