What's the difference between a lifestyle boutique and one that is built to scale and sell? Between a commoditized "body shop" and a unique boutique?

There are approximately 1.47 million firms in professional services (industry code NAICS 54). Four thousand have reached scale, with more than 250 employees. This is one-quarter of one percent—these are the market leaders. The other 99.75% have between 1 and 249 employees; these are what Greg Alexander calls boutiques.

Greg sold his professional services firm, SBI, after eleven years for $160 million, and is now focused on helping others grow, scale, and sell their own boutique professional services firms.

He is now the founder of Capital 54, author of The Boutique: How to Start, Scale, and Sell a Professional Services Firm, and a frequent contributor to The Boutique podcast based on his book and business. Greg’s purpose is to live a fulfilling life by taking risks and competing for extraordinary accomplishments, like helping members of Collective 54 achieve and maintain financial success. 

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