My guest for this episode is Nicola van Ast, CMO at Melon Mobile, and co-founder of Growthink Group (where - full disclosure - she is my wonderful wife Anna's business partner).

Nicola is one of the brains behind Melon's bold, cheeky and by all accounts extremely effective takeover of other trusted and loved SA brand's billboards - including Lyft, Veldskoen, Expresso, and Faf de Klerk. We talk about where the idea came from, what it took to bring it to life, and what we can expect from Melon in the weeks and months to come. Nicola's LinkedIn profile · Melon's 14-day trial offer · Growthink Group · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy