Ron Joyce, President and CEO of Joyce Farms joins us to discuss how their company is working with farmers using regenerative agriculture to grow, as Ron says, “flavorful meat.” And just as important, he's listening to chefs and customers who are asking for these quality products. Ron is quick to point out that there’s more to regenerative agriculture than just planting a cover crop or going organic. He and his team are working closely with farmers, choosing the right genetics, protecting animal welfare, and implementing the best soil health practices to produce that flavorful meat. Ron’s passion for this work is very evident and there’s so much to glean from today’s discussion.

As the lead visionary and guiding hand at Joyce Farms, Ron represents the company’s second generation of Joyces. Ron came on board in 1971 after graduating from UNC-Charlotte with a Bachelor of Arts in Business Administration. In 1981, Ron took over leadership from his father, founder Alvin Joyce. Ron’s father taught him the importance of providing outstanding customer service in tandem with great products. He considers himself a “foodie” and his passion for delicious culinary experiences is evident in how he leads the organization.

Watch episode: https://youtu.be/ojnmHY89r1U

Visit Joyce Farms Website: https://joyce-farms.com/

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