Deciding whether to hire an Amazon agency is a pivotal choice for sellers, and this conversation offers a 360-degree view from people who have lived it. Drawing from experiences as agency owners, agency employees, and brand operators who've hired multiple agencies, we unpack the crucial factors to consider before signing any contracts.

Does hiring an agency even makes sense for your business? We explore how to identify your specific goals and needs, and whether those align with what agencies typically provide. This foundation proves essential for making a sound decision.

Not every agency is right for every Amazon business. We discuss how agencies that excel with low-priced products might flounder with premium brands, and how category expertise varies dramatically across firms. This leads to practical advice on vetting agencies by examining their experience with similar brands and asking targeted questions about their strategy for your specific business model.

Recognize frustrations when we detail common agency shortcomings - from overreliance on overseas freelancers without proper quality control, to the empty promises of dramatic results in unrealistic timeframes. The most successful agency relationships function as true partnerships rather than complete handoffs, with clear communication about brand strategy and business direction.

We share a critical red flag that signals deeper problems: when simple mistakes consistently reach you as the client. This points to fundamental process breakdowns that likely extend beyond what you can see. We also caution against outdated case studies, reminding listeners that Amazon strategies from even a few years ago may be completely ineffective in today's ecosystem.

For sellers navigating the complex decision of agency partnership, this conversation offers both strategic framework and tactical advice to find the right fit - or determine if keeping operations in-house might be the better choice for now.

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