February 15, 2022

067: Tiny Business, Big Money with Elaine Pofeldt

38 minutes

For founders who value freedom, one question looms large: How do you keep overhead low while still generating abundant revenue? That’s what Elaine Pofeldt, self-professed “data nerd” is sharing with us today based on her new book, Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness.

More About Elaine: Elaine Pofeldt Is an independent journalist specializing in Entrepreneurship. Elaine’s previous book is The Million-Dollar, One-Person Business, where she looks at how entrepreneurs scale to $1 million in revenue prior to hiring employees. Her new book is Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness. Elaine’s work has appeared on CNBC and in Fortune, Money, Forbes, and many other publications. She lives in New Jersey with her husband and four children.

Key Takeaways:

To scale a business while staying tiny, find a way to charge premium prices by providing unusual value.

Whether or not you have a team, it’s nearly impossible to scale without systems and automation.

One of the best things you can do for your business as it evolves and your life changes is stepping back and asking: “What can you remove yourself from?”

⭐️ Give yourself permission: to do less out of obligation and spend more time doing things out of love and joy.

🔗 Elaine on the web: Website, Forbes, LinkedIn, Facebook, Instagram, Twitter

📘 Books Mentioned:

Free Time: Lose The Busywork, Love Your Business

Pivot

Four-Hour Work Week,

The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want

Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness

🔗 Resources Mentioned:

Free Time Toolkit, powered by Notion

Alibaba

Adobe Stock

Canva

Click Funnels

ConvertKit

Podia

TXT180

People Mentioned:

Dana Derricks

Jenna Kutcher

Jeffrey Stern, Voice Express Corp

Brian Dean, Backlinko

Julian O’Hayon, BLVK Paris

Laura Belgrave, Talking Shrimp

Tiffany Williams, Rich Girl Collective

Doug Wick, Positioning Systems

Vanessa and Kish Jeswani, Nomad Lane

Related Podcast Episodes:

Pivot Episode 96: The Million-Dollar, One-Person Business with Elaine Pofeldt

Free Time Episode 16: IP Licensing with Lee LeFever

Free Time Episode 61: Scaling Boutique Businesses with Greg Alexander

🎁 Give yourself (and a friend) the gift of Free Time as we head into 2022: Preorder and submit proof of purchase to get early access to the audiobook as part of the Buy One, Get One, Give One holiday bonus!

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By Jenny Blake

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