9 Must-Know Tips to Keep Your Emails Out of Spam

Are your emails ending up in spam instead of your subscriber’s inbox? If so, you're not alone! In this episode, Lindsay is breaking down nine essential tips to improve your email deliverability and make sure your emails actually get seen. Whether you're struggling with open rates, tech issues, or engagement, she has got you covered with simple and actionable strategies to keep your emails out of the spam folder and in front of your audience.

 

In this episode, we’ll discuss:

 

1. Why the Promotions Folder Isn’t the Enemy

Understanding how Gmail categorizes emails and why landing in Promotions isn’t always a bad thing.

2. Setting Up SPF, DKIM & DMARC

The techy but necessary email authentication steps to improve your sender reputation.

3. The Importance of Sending from a Domain Email

Why “[email protected]” is hurting your deliverability (and what to do instead).

4. Re-engaging a Cold Email List

The right way to warm up your list after a long break (without getting flagged as spam).

5. Avoiding Spam Triggers

How subject lines, images, and email formatting can make or break your deliverability.

6. The Power of Replies

Why asking your audience to respond to your emails can help you land in the inbox more often.

7. Cleaning Your List Regularly

The importance of removing hard bounces, unsubscribers, and inactive contacts to maintain a healthy list.

8. Segmenting Your Email List for Better Engagement

If you have different types of subscribers (e.g., teachers vs. business owners), sending targeted content instead of blasting your whole list can significantly improve open rates and keep your emails relevant.

9. Watching the Data

How to analyze open rates, click-through rates, and troubleshoot issues before they hurt your business.

 

Resources Mentioned:

• SubjectLine.com – Test and optimize your email subject lines.

• Upwork – Find professionals for email deliverability troubleshooting.

  Connect with Lindsay:

• On Instagram: @lindsaybowden 

• On YouTube: @Lindsay.Bowden 

 

Be sure to tune in next week as we talk with email marketing expert Liz Wilcox and learn all-new tips to bring our email marketing to the next level!