Sign up to save your podcasts
Or
Share 067: Tips to Ensure Your Emails Reach Your Customers
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
067: Tips to Ensure Your Emails Reach Your Customers
9 Must-Know Tips to Keep Your Emails Out of Spam
Connect with Lindsay:
Are your emails ending up in spam instead of your subscriber’s inbox? If so, you're not alone! In this episode, Lindsay is breaking down nine essential tips to improve your email deliverability and make sure your emails actually get seen. Whether you're struggling with open rates, tech issues, or engagement, she has got you covered with simple and actionable strategies to keep your emails out of the spam folder and in front of your audience.
In this episode, we’ll discuss: 1. Why the Promotions Folder Isn’t the Enemy
Understanding how Gmail categorizes emails and why landing in Promotions isn’t always a bad thing.
2. Setting Up SPF, DKIM & DMARCThe techy but necessary email authentication steps to improve your sender reputation.
3. The Importance of Sending from a Domain EmailWhy “[email protected]” is hurting your deliverability (and what to do instead).
4. Re-engaging a Cold Email ListThe right way to warm up your list after a long break (without getting flagged as spam).
5. Avoiding Spam TriggersHow subject lines, images, and email formatting can make or break your deliverability.
6. The Power of RepliesWhy asking your audience to respond to your emails can help you land in the inbox more often.
7. Cleaning Your List RegularlyThe importance of removing hard bounces, unsubscribers, and inactive contacts to maintain a healthy list.
8. Segmenting Your Email List for Better EngagementIf you have different types of subscribers (e.g., teachers vs. business owners), sending targeted content instead of blasting your whole list can significantly improve open rates and keep your emails relevant.
9. Watching the DataHow to analyze open rates, click-through rates, and troubleshoot issues before they hurt your business.
Resources Mentioned:
-
SubjectLine.com – Test and optimize your email subject lines.
-
Upwork – Find professionals for email deliverability troubleshooting.
Connect with Lindsay:
-
On Instagram: @lindsaybowden
-
On YouTube: @Lindsay.Bowden
Be sure to tune in next week as we talk with email marketing expert Liz Wilcox and learn all-new tips to bring our email marketing to the next level!
View all episodes
By Lindsay Bowden
5
228228 ratings
9 Must-Know Tips to Keep Your Emails Out of Spam
Connect with Lindsay:
Are your emails ending up in spam instead of your subscriber’s inbox? If so, you're not alone! In this episode, Lindsay is breaking down nine essential tips to improve your email deliverability and make sure your emails actually get seen. Whether you're struggling with open rates, tech issues, or engagement, she has got you covered with simple and actionable strategies to keep your emails out of the spam folder and in front of your audience.
In this episode, we’ll discuss: 1. Why the Promotions Folder Isn’t the Enemy
Understanding how Gmail categorizes emails and why landing in Promotions isn’t always a bad thing.
2. Setting Up SPF, DKIM & DMARCThe techy but necessary email authentication steps to improve your sender reputation.
3. The Importance of Sending from a Domain EmailWhy “[email protected]” is hurting your deliverability (and what to do instead).
4. Re-engaging a Cold Email ListThe right way to warm up your list after a long break (without getting flagged as spam).
5. Avoiding Spam TriggersHow subject lines, images, and email formatting can make or break your deliverability.
6. The Power of RepliesWhy asking your audience to respond to your emails can help you land in the inbox more often.
7. Cleaning Your List RegularlyThe importance of removing hard bounces, unsubscribers, and inactive contacts to maintain a healthy list.
8. Segmenting Your Email List for Better EngagementIf you have different types of subscribers (e.g., teachers vs. business owners), sending targeted content instead of blasting your whole list can significantly improve open rates and keep your emails relevant.
9. Watching the DataHow to analyze open rates, click-through rates, and troubleshoot issues before they hurt your business.
Resources Mentioned:
-
SubjectLine.com – Test and optimize your email subject lines.
-
Upwork – Find professionals for email deliverability troubleshooting.
Connect with Lindsay:
-
On Instagram: @lindsaybowden
-
On YouTube: @Lindsay.Bowden
Be sure to tune in next week as we talk with email marketing expert Liz Wilcox and learn all-new tips to bring our email marketing to the next level!
More shows like Teacher Business School: TPT, Homeschool, & Beyond
View all
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
12,064 Listeners
Real Talk with Rachel Awtrey
653 Listeners
The Bible Recap
35,752 Listeners
The CEO Teacher Podcast
728 Listeners
Routine Your Dream: TPT Marketing and Success Habits for TPT Sellers
59 Listeners
The Jasmine Star Show
2,599 Listeners
School of Sellers: TPT Strategies, Tips, + Seller Stories
105 Listeners
The Terrific Teacherpreneur
105 Listeners
The Rebranded Teacher
59 Listeners
How to Sell Your Stuff on Etsy
317 Listeners
The Savvy Seller with Kristen Doyle
116 Listeners
Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
139 Listeners
Good Content with Shannon McKinstrie
126 Listeners
Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset
158 Listeners
Pay Less for Traffic
14 Listeners