How to Use Pinterest to Get More Traffic, Leads, and Sales in Your Online Business

 

Want more eyes on your content, a growing email list, and consistent sales from a platform that keeps working long after you post? Say hello to Pinterest — your new best friend for long-term, organic growth.

In this episode, Lindsay chats with Pinterest strategist and manager Jenny Lang, a former scientist turned digital marketing pro, who now helps women-owned businesses boost their visibility and income using Pinterest. They dive into how Pinterest works differently than social media, why consistency (not virality) wins, and exactly how Jenny revamped Lindsay’s ghosted Pinterest account into a growth engine for her podcast, blog, lead magnets, and digital products.

Whether you're selling on TPT, launching digital courses, or just starting your business, this step-by-step conversation will give you the clarity and confidence to start using Pinterest as a real traffic and sales tool.

 

• [00:00:05] – Pinterest Isn’t Just for Recipes and Weddings Anymore Lindsay and Jenny bust the myth that Pinterest is only for party planning or home decor and explain how it’s actually a powerful search engine for business owners — especially teachers and moms with digital products.

 

• [00:05:25] – The Real Reason Lindsay Returned to Pinterest Lindsay opens up about ghosting her account for years, and how her renewed focus on organic marketing led her to work with Jenny to rebuild her Pinterest strategy from scratch — targeting teachers, digital product creators, and course buyers.

 

• [00:07:25] – The Power of Keywords, SEO, and Optimizing Your Pinterest Profile Jenny breaks down how they revamped Lindsay’s name, bio, boards, and pin descriptions to target a broader (but still aligned) audience of moms and teacherpreneurs looking for passive income.

 

• [00:10:30] – Why Your Website Should Be the Pin Destination Hear why Jenny links pins to Lindsay’s claimed website (not just YouTube or TPT), and how it boosts Pinterest rankings and conversions while repurposing podcast and YouTube content into blog posts.

 

• [00:14:25] – How Often Should You Be Pinning in 2025?                                                     No more 30 pins per day! Learn about safe pinning intervals, how to use Tailwind, and why spacing out repins across different boards helps build momentum without getting flagged by the algorithm.

 

• [00:20:30] – What Pinterest Metrics Actually Matter?                                              Impressions are just the start. Jenny walks through what really moves the needle: saves, outbound clicks, and engagement — and how you can track results using both Pinterest and Google Analytics

 

• [00:24:10] – Pinterest Strategy for TPT Sellers and Beginners                                              Even if you only have a TPT store, Pinterest can work for you. Jenny shares how to get started, why building a blog is a smart next step, and how to grow even if you don’t have a claimed domain yet.

 

• [00:28:00] – Using Pinterest Catalogs for Digital Product Sales                                      Jenny reveals how to set up Pinterest product catalogs (think Shopify, WooCommerce) and track actual sales from your pins — a game-changer for anyone selling from their own site.

 

• [00:29:15] – Pinterest Is Where People Go with a Purpose                                        Pinterest is built for planning, not doom-scrolling. Jenny explains how to tap into this intentional mindset with strong visuals, branded pins, and smart keyword usage that draws in users ready to take action.

 

Resources Mentioned:

 

• Pinterest
• Tailwind

 

Connect with Jenny:

Instagram: @jenny.lang.pinterest 

  Connect with Lindsay:

On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)  

On YouTube (https://www.youtube.com/@Lindsay.Bowden)

Website (https://lindsaybowden.com)

 

Pinterest is a long game, but the payoff is powerful. Whether you're reviving an old account or just starting out, the time to get consistent is now. Want help implementing these strategies? Reach out to Jenny or start repurposing your podcast, blog, or YouTube content into eye-catching pins today.