John Wooden said it best. Without intentional guidance, athletics can reinforce the wrong traits just as easily as the right ones.

In this episode, we explore the coach's critical role as the architect of morality in sport. Drawing on sport psychology research, wisdom from legendary coaches like John Wooden and Pat Riley, and the good book—"A good name is more desirable than great riches"—we break down what it truly means to develop athletes of character, not just competence.

You'll discover:

• The three pillars of morality in sport: Fair Play, Good Sporting Behavior, and Character
• Why prosocial behaviors strengthen team cohesion and athlete well-being
• The coach's four non-negotiable responsibilities: Define, Model, Shape, and Reinforce morality
• How to address hazing, bullying, and toxic team culture with zero tolerance
• Practical strategies to build moral resilience that transfers beyond competition

The bottom line: Wins fade. Records disappear. But the character you develop in your athletes lasts a lifetime—in their marriages, careers, and leadership.

Your athletes will become who you model, not who you preach. This episode equips you to build the kind of athletes people are proud to follow.

*NEW* Education - Captains & Coaches course, "Why They're Not Listening - Coaching Today's Athlete": http://listen.captainsandcoaches.com

Training - Old Bull Program - 7 Day Free Trial - https://bit.ly/old-bull-train 

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