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Retail expert Susanna Dellinger shares powerful strategies for estheticians to build community and boost product sales through authentic storytelling and meaningful client connections.

• Susanna Dellinger, CEO of Bright Beauty Collective, brings 24+ years of retail beauty expertise 
• The secret to selling retail is storytelling – connecting product stories with client needs
• Know your client community deeply before selecting products for your shelves
• Create pop-up events outside your studio where your ideal clients already gather
• Host VIP nights and social shopping experiences to make retail fun and engaging
• Learn and share your product's unique story to create emotional connections
• Never contact clients only when selling – build relationships through multiple touchpoints
• Consider joining Fieldly, Susanna's new platform connecting beauty freelancers with brands
• Transform customers into community by focusing on genuine relationships
• Follow your unique vision and treat everyone with kindness to build lasting prosperity

To learn more about Kari Jo visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com