In this fireside chat from the NSCA Tactical Strength & Conditioning Conference, I sit down with Alex Morrow—creator of MOPs & MOEs (Measures of Performance & Measures of Effectiveness)—to unpack how leaders in both the military and sport can stop confusing activity with impact.  

We dig into the “Nazareth Syndrome” (why your own people overlook your expertise), the real story behind ACFT evolution, and why training culture breaks down when organizations chase metrics instead of mission.

If you’ve ever felt the tension between looking good on paper and doing what actually works in the real world, this episode will sharpen how you measure, communicate, and lead.

*NEW* Education - Captains & Coaches course, "Why They're Not Listening - Coaching Today's Athlete": http://listen.captainsandcoaches.com

Training - Old Bull Program - 7 Day Free Trial - https://bit.ly/old-bull-train

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