Zim has excelled at niching down and serving a distinct group of people. She works to dispel the myth among entrepreneurs that niching down means limited scaling. In today’s episode, we talk about what motivates her, her story as a business owner, and her future aspirations.

Get full show notes and more information here: https://helloseven.co/90

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Go to Helloseven.co/show and sign up for updates about The Rachel Rodgers Show Kickstarter! Be the first to know and get in on limited Rewards Tiers! Hurry it launches soon!