In this episode, we dive into branding and visibility for artists with brand coach Jen Bowers from Jen Be Brands. Jen speaks about what it really means to stand out in the art world — like a flamingo in a flock of seagulls! We explore recognition marketing and why branding is about so much more than colours and logos (although those are fun too!). Jen explains how building a memorable brand starts with knowing your brand personality — something that, for artists, is often deeply personal and closely tied to your identity.

If you missed episode 90, check it out so you can rewrite your money story. And don’t forget to tune in to episode 84, where we covered how to take risks in your art practice and business.

Reminder: Register now for Ros’ FREE Fuel Your Creativity Art Challenge starting on 19th May 2025. https://www.permissiontopaint.co/fyc

Key Topics:

- How to be instantly recognisable and attract the right art buyers [02:57]

- Being your authentic self and uncovering your brand personality [05:10]

- Key steps to creating a stand-out, soulful brand [16:25]

Resources:

- Follow Jen Be Brands on Instagram here https://www.instagram.com/jenbebrands/

- ‘Discover Your Brand’s Sparkling Personality’ Survey https://mailchi.mp/pinkpompombyjen/discover-your-brands-sparkling-personality

- ‘Flamazing Brand Kickstarter’ Course https://jenbebrands.com/flamazing-waitlist

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