Have you ever felt the pressure of the big TPT sitewide sale wondering how to prepare your store, what to promote, or if you’ll even make a sale? Whether you’re a brand-new seller or a seasoned TPT veteran, this episode will help you make the most of one of the biggest selling opportunities of the year.

Lindsay breaks down exactly how to prepare for the Black Friday and Cyber Monday TPT sitewide sale, how to optimize your listings for conversions, and what strategies can help you turn this season into one of your most profitable.

Key Discussion Points:

[00:00:41] What to Expect from the TPT Sitewide Sale

Why the TPT Sitewide Sale is such a major opportunity for sellers and what to expect, especially if you’re new to selling on the platform.

[00:01:52] How the Sitewide Discount Works

A look at how the 20% seller discount combines with TPT’s extra 5% off code to create a 25% savings for buyers and why you should always participate.

[00:02:36] When and How to Prepare for the Sale

Tips for staying informed through TPT seller emails, when to start advertising, and why you should only start promoting a day or two before the sale.

[00:03:46] Step 1: Review Your Data and Optimize Top Resources

How to identify your top-performing products using TPT data and ensure your covers, thumbnails, previews, and SEO are all working together to convert browsers into buyers.

 [00:06:10] Step 2: Refresh Your Storefront for Returning Buyers

Why sale periods are the perfect time to update your featured listings to highlight seasonal or high-demand resources.

 [00:07:02] Step 3: Create or Finish Bundles

The power of bundles during sales, including how to start a growing bundle, communicate value in your descriptions, and use bundles to increase your average order value.

[00:09:50] Step 4: Optimize for Seasonal SEO

How to fine-tune your holiday resources for relevant search terms and why you should limit title changes to avoid hurting your TPT rankings.

 [00:12:51] Step 5: Invest in an SEO Tool

Recommendations for trusted TPT SEO tools and how investing in one can help you stay competitive as search algorithms evolve.

 [00:14:41] Step 6: How to Advertise the Sale

Simple ways to promote your sale with TPT Notes to Followers, targeted email marketing, and strategic Instagram content.

 [00:15:45] Using Email to Drive Sales and Track Results

Ideas for guiding your audience to the right products, using the TPT UTM builder to measure clicks, and understanding TPT’s one-day attribution window.

 [00:17:35] The Power of Wishlists and Follow-Up Emails

Why encouraging followers to build a wishlist before the sale can lead to more conversions when you follow up on sale day.

[00:18:32] Final Encouragement

Lindsay reminds sellers that even if they don’t see immediate results, every sale and optimization effort builds toward long-term growth and success.

Resources Mentioned:

• TPT SEO Tools (Your Data Playbook, Seller Spy, SEO Mantis, Mr. Joel’s SEO Tools, TPT SEO Chrome Extension)
• Lindsay’s Subscriber to Sales program for starting and growing your email list

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

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