What if your website could do more than just look pretty? What if it could host your Teachers Pay Teachers (TPT) resources, grow your email list, and actually help you earn more all in one place?

In this episode, Lindsay sits down with Squarespace web designer and marketing strategist Katie Lepore to explore how teachers can turn their Teachers Pay Teachers (TPT) resources into a full-fledged online business. Katie shares how Squarespace makes it simple to build a professional site, create a storefront, and start blogging for better SEO even if you’re not tech-savvy. Together, they unpack why having your own website matters, when to make the leap beyond Teachers Pay Teachers (TPT), and how to make your site work for you long-term. 

In this episode, we’ll discuss:

[00:00:41] What to Expect from This Episode

Why hosting your Teachers Pay Teachers (TPT) resources on Squarespace can be a game-changer for teacher business owners ready to expand beyond the marketplace.

[00:06:52] When to Start Your Own Website

Katie explains how TPT is a great testing ground for your products and when it makes sense to build your own site to grow independently.

[00:08:26] WordPress vs. Squarespace

Lindsay shares her frustrations with WordPress, while Katie breaks down why Squarespace is simpler, all-in-one, and easier to maintain without constant tech help.

[00:11:24] SEO and Blogging in 2025

Why SEO is no longer about the platform but the content itself, and how blogging still plays a major role in boosting traffic to your resources.

[00:17:53] Setting Up a Storefront on Squarespace

How to create a clean, organized digital shop for your Teachers Pay Teachers (TPT) products directly on your site, no complicated plugins required.

[00:21:40] Key Pages for a Teacher Website

The three must-have pages for teacher sellers (home, about, and shop) and how to structure them to build trust and convert visitors.

[00:23:19] Building an Email List Right Inside Squarespace

Katie explains how Squarespace includes built-in email marketing tools, pop-ups, and automation features to help you grow your list fast.

[00:25:07] DIY Websites vs. Hiring a Pro

Why even a drag-and-drop website benefits from expert strategy, and how investing in professional help can save time and frustration.

[00:28:09] Katie’s Signature Site Process

A behind-the-scenes look at Katie’s two-week done-for-you website build and how it helps business owners launch quickly with confidence.

[00:29:18] Katie’s Story of Resilience

Katie opens up about leaving an abusive marriage and rebuilding her life, showing how taking the first brave step can transform everything in business and beyond.

[00:32:37] Generosity and Giving Back

Katie shares her vision for offering quarterly service days for her future team, encouraging others to build generosity into their business model.

[00:33:17] Final Takeaways

Why having your own website is an empowering step toward financial freedom, ownership, and long-term business growth beyond TPT.

Resources Mentioned:

https://emberlyn.myflodesk.com/teachers

https://www.emberlyn.co/teachers

https://www.instagram.com/emberlynco/

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

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