As a wedding professional, should you focus on organic marketing strategies, such as blogging, Instagram, and networking? Or is it more beneficial to invest in paid marketing strategies, such as bridal shows, Google ads, and vendor directories? Davey Jones is my guest on this episode of The Power in Purpose podcast, and he believes that success in marketing lies somewhere in the middle.

Davey Jones and I had a fun conversation about marketing in the wedding industry. I loved having the chance to pick his brain about paid marketing strategies and which ones really work for wedding professionals.

In this episode of The Power in Purpose Podcast with Davey Jones, you'll learn:

• The difference between "paid" and "organic" marketing strategies

• The pros and cons of organic vs. paid marketing

• Which businesses in the wedding industry benefit from advertising

• The best paid advertising channels for wedding professionals, such as Facebook, Instagram, Google, YouTube, and magazine ads

• A starting budget for advertising, no matter where you're starting from

• The goals you should have for a digital advertising strategy

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

 

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