The PricePlow Podcast

#097: Aaron Heidebreicht & Darin Decker - Kaged at GNC in 2023


Listen Later

https://blog.priceplow.com/podcast/kaged-gnc-aaron-heidebreicht-darin-decker-097

In May of 2023, Kaged brought Team PricePlow to GNC’s annual Franchise Convention in Las Vegas, NV. This is a closed show (as in not consumer facing) that provides an incredible opportunity for brands to showcase their latest product offerings and sales to GNC Franchisees.

At the show, Kaged — a brand with little official presence at GNC — made a massive splash, showcasing 27 new SKUs that are coming to the retailer. They teased new functional food products and an Elite product line with upgraded ingredients just for GNC.

Kaged is coming to GNC… with 27 new SKUs

In part 1 of a 2-part series, Ben sat down with Kaged’s Chief Commercial Officer Aaron Heidebreicht and VP of Sales Darin Decker to discuss this massive launch, tease some new products, and to explain many of the recent shifts at Kaged — and their plan moving forward.

In part 2, which will be posted in Episode #098, Ben and Aaron later sat down with GNC’s Nate Frazier (Chief Operating Officer) and Ken Huntly (VP of Sports Nutrition) to explore the retailer’s role in these operations and where they are going this decade, especially with respect to their sales strategies.

Both of these episodes are must-listens for anyone interested in the business of the dietary supplement industry. Kaged provides the groundwork for how a premium brand can do things the right way, and a lot of it comes down to the right partnerships.

To listen, find the PricePlow Podcast on your favorite podcast app (some links are below) or watch the video on YouTube:

https://www.youtube.com/watch?v=DUee8G_6T_Y

This is Part 1 of 2 episodes at the 2023 GNC Franchise Convention:

  • (0:00) – Introductions – at the 2023 GNC Franchise Convention
  • (1:40) – How did Kaged get here at GNC?
  • (4:00) – The importance of education
  • (8:00) – 27 New SKUs coming to GNC
  • (11:30) – Kaged Functional Foods – Protein Bar and Crumb Cakes
  • (18:45) – Kaged’s Partnerships: The adults in the room
  • (23:30) – The Kaged Rebrand and New Female Customers
  • (24:50) – Kris Gethin out: Changes in Identity and Direction
  • (32:00) – Kaged Expansion: New Hires and Strategy
  • (38:00) – Closing Down, Aaron knows everyone
  • Thanks to Kaged for bringing Team PricePlow to the 2023 Franchise Convention! This was part 1 of 2 – if you haven’t done so already, head over to Episode #098 with Nate Frazier and Ken Huntly of GNC.

    Finally, subscribe to the PricePlow Podcast on the podcast app of your choice – we have more heavy-hitting episodes coming.

    ...more
    View all episodesView all episodes
    Download on the App Store

    The PricePlow PodcastBy Supplement Industry Thought Leaders

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    15 ratings


    More shows like The PricePlow Podcast

    View all
    Boundless Life by Ben Greenfield

    Boundless Life

    5,006 Listeners

    Mind Pump: Raw Fitness Truth by Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

    Mind Pump: Raw Fitness Truth

    11,844 Listeners

    Pod Save America by Crooked Media

    Pod Save America

    86,505 Listeners

    Siim Land Podcast by Siim Land

    Siim Land Podcast

    202 Listeners

    TRIGGERnometry by TRIGGERnometry

    TRIGGERnometry

    1,838 Listeners

    The Dr. Hyman Show by Dr. Mark Hyman

    The Dr. Hyman Show

    9,271 Listeners

    The Peter Attia Drive by Peter Attia, MD

    The Peter Attia Drive

    8,004 Listeners

    Everyday Wellness with Cynthia Thurlow ™ by Everyday Wellness™

    Everyday Wellness with Cynthia Thurlow ™

    1,211 Listeners

    The Hunter Williams Podcast by Hunter Williams

    The Hunter Williams Podcast

    68 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    28,554 Listeners

    We Might Be Drunk by Sam Morril and Mark Normand

    We Might Be Drunk

    2,798 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,374 Listeners

    Club Random with Bill Maher by Bill Maher

    Club Random with Bill Maher

    4,256 Listeners

    The Dr. Gabrielle Lyon Show by Dr. Gabrielle Lyon

    The Dr. Gabrielle Lyon Show

    1,144 Listeners