When used correctly, storytelling is a powerful copywriting tactic. But why do I say “when used correctly?” Because sometimes copywriters and clients use storytelling in the entirely wrong way.

On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we’re giving some examples of storytelling in action—including scenarios where it isn’t appropriate.

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Mentioned in the Episode

• Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice

Related Links

• How Long Should It Take You to Write Copy?
• How to Write Copy that Makes Your Clients Irresistible

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