After more than 1,700 weddings and 30 years in flowers, I’ve seen it all — late trucks, wrong product, last-minute wedding expansions, and some hard but powerful lessons along the way.

In this episode of The Floral CEO Podcast, I’m sharing 10 of the biggest lessons I’ve learned from running a wedding floral business at scale — the mistakes, mindset shifts, and must-dos that have shaped me as a florist, business owner, and coach.

Whether you’re in your first season or your fifteenth, these lessons will help you protect your time, charge your worth, and create more space for creativity and growth.

🌿 In this episode:

• Why you always need a cushion of time (and the chaos that happens when you don’t)
• How undercharging leads to resentment and burnout
• The real ROI behind styled shoots and “marketing opportunities”
• Why you need more help than you think — and what that actually means
• The power of creative rest in avoiding burnout
• How to analyze your time by ROI, not effort
• Why coaching and community change everything for growth-minded florists

✨ Plus: The behind-the-scenes chaos of a $26K wedding week gone sideways — and how it reminded me of every lesson I’m sharing here.

🎧 Tune in and tag me with your biggest takeaway: @‌thefloralceo