What a better way to celebrate Rick's birthday and 29 years in business than sharing some key lessons Rick has learned along the way.

As you'll be hearing in the episode, we had so much fun doing this but, most importantly, went through each of these 10 lessons in greater detail to help you get a more in-depth insight on how running a fitness business for such a long time entails.

Number one in Rick's list of top 10 lessons is the 10,000-hour rule. What this simply means is that you have to put in the work so that you can be really good at something. This applies to virtually everything in life. You must be willing to suck in the beginning to be good.

Another important lesson for entrepreneurs is that it is okay to be wrong. You'd rather take some action today and be proved wrong later than be paralyzed by fear.

Click Play on this exciting episode to hear Rick and Matt go through these top 10 lessons as they sip some whiskey and crack some jokes.

Key Takeaways

• The 10,000-hour rule and how it applies to fitness (02:58)
• Everyone is happy in a box until you put windows in it (11:51)
• Hard conversations now or harder conversations later (20:16)
• 99% of entrepreneurship is boring (25:37)
• F!ck your feelings (31:00)
• Time and attention are more valuable than money (37:04)
• Get a dog to learn what type of a leader you are (43:24)
• It's okay to be wrong (47:47)
• If you can do it, do it now (51:46)
• DO the right thing (55:34)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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