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In this episode of The 10 Minute Beauty Business Podcast, I'm speaking about a critical issue for salon owners: how to effectively share testimonials on social media. We all know that getting and displaying reviews is essential, but the traditional methods often fall flat. Canva graphics with five-star ratings might have worked in the past, but they lack the emotional impact needed to truly connect with potential clients. Today, I’m sharing actionable strategies to elevate your social proof and make your testimonials engaging and story-driven, ensuring they resonate with your audience and bring in more clients.

The key to sharing testimonials is storytelling. People don’t want to read boring text; they want to connect emotionally with real stories. When you craft a narrative around your client’s experience, it’s much more impactful. For example, instead of posting a generic review, create a short video that shows the client’s journey: their initial hair, the inspiration they brought in, the process, and the final result. Add a heartfelt text from the client expressing their love for the new look. This approach not only showcases your skills but also allows potential clients to see themselves in those stories, making your services more relatable and desirable.

Sharing testimonials in a more engaging way isn't just about making pretty posts. It's about creating a deeper connection with your audience. When you tell a story, you evoke emotions, making your content memorable and impactful. This method helps build trust and credibility, which is crucial for attracting new clients. Moreover, it's not about going viral but about consistency and quality, ensuring your salon's social media presence is strong and effective in converting views into bookings.

Finally, remember that you are the guide in your client's story. Your services help them become the hero of their own beauty journey. Highlight their transformations and satisfaction, not just your role in it. This subtle shift in perspective can make a huge difference. By focusing on the client’s experience and results, you make your content more engaging and your social proof more powerful. Implement these strategies to make your social media efforts more fruitful, bringing in more aligned clients and making your salon's online presence truly shine.

In this episode of the 10 Minute Beauty Business Podcast, we’re diving deep into actionable strategies you can implement right away to boost your beauty business and attract more clients. I’m thrilled to share insights from my brand-new masterclass, Visibility Tenfold, which is designed to help you get more eyes on your business and build awareness. This method has been a game-changer for my salon, resulting in exponential growth over the past five years, and now I’m sharing all the secrets with you!

One key takeaway is that while social media is important, it’s not the sole driver of our growth. Visibility Tenfold focuses on maximizing your business visibility off social media as well. This method has proven results, and even those who only implement part of it have seen significant improvements. It’s all about strategic moves and making sure every effort counts, without the constant stress of social media trends. Trust me, you can skyrocket your business by combining the right off-social strategies with intentional social media actions.

In the coming episodes, I’ll be walking you through a mini-series on how to effectively use social media in conjunction with the Visibility Tenfold method. We’ll explore how to simplify your social media approach and make it truly matter to your clients. From creating engaging content that speaks directly to your audience's desires to showcasing your unique selling points, I’ll provide you with practical tips and real-life examples to make your social media presence more impactful and less overwhelming.

If you haven’t taken the Visibility Tenfold masterclass yet, now is the time! For just $97, you can transform your business and see almost immediate results. This is the resource that can kickstart your growth, whether you’re new to my coaching or a long-time listener of the podcast. Remember, it’s not just about posting pretty pictures; it’s about creating meaningful connections and delivering exactly what your clients want. So, get ready to revamp your approach and watch your business flourish!

In this episode of the 10 Minute Beauty Business Podcast, I dive into a topic that many salon owners find daunting but is crucial for success – contracts and legal agreements. I emphasize the importance of having solid contracts to ensure freedom and peace of mind in salon ownership. Additionally, I share business updates and insights to help you thrive in your beauty business.

My message is clear: stop overthinking and start simplifying. Whether it's contracts, staff motivation, or business strategies, clarity and simplicity are key. By setting up proper legal frameworks and focusing on what truly matters, you can achieve the freedom and success you desire in your beauty business.

Tune in to this episode for practical advice, business updates, and a motivational boost to simplify and strengthen your salon business. Don’t miss my insights on creating a legally sound foundation and achieving true business freedom.

On this episode of the 10 Minute Beauty Business Podcast, we're diving into Instagram's latest updates and how they impact your salon business. I'll guide you through new features like "frames," "reveal," and "cutouts," offering creative ways to boost your engagement. But we won't stop there—I'm also sharing strategies for optimizing your online presence beyond social media, so you can attract clients without the daily posting grind.

Many of you have struggled with Instagram glitches and the pressure of maintaining a constant social media presence. This episode addresses these frustrations and provides actionable solutions to elevate your visibility. By tuning in, you'll learn how to diversify your marketing efforts, leverage SEO, and optimize online business listings to attract more clients effortlessly.

If you're tired of the social media rat race and want sustainable, effective strategies to grow your beauty business, this episode is a must-listen. Don't miss out on these game-changing tips that can transform your business and bring in the right clients with ease.

CHECK OUT VISIBILITY TENFOLD

Welcome back to the 10 Minute Beauty Business Podcast! I'm Lexi Lomax, your host, salon business coach, and seasoned salon owner ready to dive deep into what it truly means to step out from behind the chair and how that transforms not just your business, but your life.

Today's chat is not just about making that shift but understanding the why and the how—critical components for any beauty business owner looking to elevate their operations and personal freedom.

In this episode, I share my personal journey of transitioning from being a full-time stylist to a salon owner who strategically positions herself to foster business growth and personal well-being. I discuss the common fears and realities that come with reducing hands-on client work and how to navigate these changes without compromising your passion or financial stability. It’s about creating a salon that thrives under your leadership without being solely reliant on your direct services.

We also explore different perspectives from salon owners across the country. Each story sheds light on unique challenges and strategies, from adjusting service hours and raising prices to leveraging team support. These conversations highlight the importance of customized approaches to stepping back, as every salon’s needs and goals will vary. The insights I provide are based on real-time data and experiences that aim to empower salon owners in making informed decisions.

Lastly, I encourage you to engage with our growing community on YouTube and Instagram where we continue these discussions and share actionable tips. Your feedback and participation help us shape content that directly addresses your needs and aspirations. Remember, whether you're looking to streamline your business, expand creatively, or simply find more time for yourself, it all starts with a strategic plan and the courage to implement it.

Join me as we unpack these themes and set the stage for a flourishing beauty business that supports its owner as much as it does its clients. Here’s to making empowered decisions and watching your business soar!

Welcome back to another episode of The 10 Minute Beauty Business Podcast.

In this episode, we're speaking about something that all of us have faced at one time or another: imposter syndrome and a lack of confidence. By tuning in, you'll discover how to boost your self-belief, take calculated risks, and create a business that feels fulfilling. We'll explore how even the smallest shifts in mindset can lead to transformative changes in your business and personal life.

Confidence and imposter syndrome often go hand in hand. It's easy to doubt your abilities, but it's crucial to push past these limiting beliefs. I'll share practical tips to help you recognize your achievements, challenge negative thoughts, and set realistic goals that boost your confidence. Surrounding yourself with supportive people and viewing failure as a learning opportunity are key steps toward achieving your Dream Ten.

As we wrap up, I want you to take a deep breath and let go of whatever's holding you back. Remember, you're either going to fail forward or succeed spectacularly—both paths lead to progress. Let's focus on creating a business that aligns with our dreams and brings joy. Here's to building confidence and overcoming imposter syndrome together!

Also, I'm so excited for the second Dream Ten Retreat with my advisory clients! It's all about creating space for impactful conversations that elevate businesses and improve lives. Plus, I'll be sharing insights from the upcoming "Visibility Tenfold" masterclass, which will help you amplify and elevate your beauty business, focusing on strategies beyond social media.

And don't forget, I'm always here for you in the DMs, ready to help out with your burning questions!

In today’s episode of the 10 Minute Beauty Business Podcast, I dive deep into the often-overlooked needs of salon suite owners and share an exciting new launch that's been buzzing in my mind and now, finally, ready to share with you! If you've ever felt the pinch of not being fully supported or struggled with making your beauty business profitable, this episode is a must-listen. I’m unpacking the myths and offering a fresh perspective on what it really takes to thrive in the beauty industry today.

I've been having some eye-opening chats behind the scenes, especially about the future of salon suites. Many suite owners feel unsupported and unsure about profitability, sparking intense discussions on the sustainability of this business model. We explore who really benefits from operating in a suite and how to leverage similar business strategies for your own growth. It’s about drawing lessons from others and applying them innovatively within your own walls.

On top of these insights, I'm thrilled to announce the launch of "Supported Salon Owner," a new initiative designed to provide the exact level of coaching and support you've been asking for—without the long-term commitment fears. This program allows you to engage with me for as short as three months or as long as forever! It’s tailored to fit your needs and help escalate your business while respecting your personal and professional boundaries.

Lastly, I get personal about the systems and strategies that have transformed my own salon into a well-oiled machine, allowing me to plan a significant maternity leave without fear. We'll discuss the power of becoming the 'least important person' in your business, embracing accountability, and the necessity of having a flexible plan. This episode is packed with actionable advice that can dramatically shift how you operate and succeed in the beauty industry.

Whether you’re a suite owner, a salon owner, or somewhere in between, today’s episode is filled with critical insights and strategies to help you navigate your business landscape with confidence and clarity. Don’t miss out on learning how to enhance your operational tactics and personal life, simultaneously skyrocketing your salon's efficiency and profitability! Check out all the details in the link below and let’s make your beauty business a beacon of success!

Don't forget to check out Supported Salon Owners which launches today!

In today’s episode of the 10 Minute Beauty Business Podcast, we're diving deep into the world of salon ownership and how to juggle the many hats you wear – from business strategist to beauty expert, and just being human. It's all about mastering the art of delegation, a skill that can truly transform your business and personal life. Because let's face it, even superheroes need a team!

Delegating isn't just about handing off tasks; it's about empowering your team and freeing up your time to focus on what only YOU can do. I've learned firsthand that trying to do everything alone can wear you down. Now, I'm all about finding shortcuts and smart strategies. Imagine having someone handle your inventory just one day a week. That’s two extra hours you could be spending with clients or even taking some well-deserved 'me' time. It’s about making your business work for you, not the other way around.

We also touched on setting boundaries to prevent burnout. It’s crucial to recognize that you can't do it all at once. Setting priorities and learning to say 'no' can actually help you say 'yes' to what truly matters—your goals, your peace, and your sanity. This shift in mindset is not just beneficial, it’s necessary for sustainable success. Remember, every yes comes with a cost, and it’s okay to be selective.

Finally, if you’re feeling stuck or overwhelmed, reach out. Whether it’s through mentorship, team collaboration, or even joining local meetups like the cool salon owner gatherings in Grand Rapids, support is key. Don’t try to go it alone. Embrace systems and structures that allow you to thrive creatively within your business without burning out.

To all my fellow salon owners out there, remember: your journey is unique, but you don’t have to walk it alone. Check out Salon Quarterly for actionable steps and systems designed to boost your business efficiency without sacrificing your creative spark. And as always, slide into my DMs or leave a comment if you have questions or just need to chat. Let's continue to grow and support each other in this beautiful business journey.

Welcome to another episode of the 10 Minute Beauty Business Podcast, titled "Balancing Salon Skills and Business Savvy"! Today, we dive deep into the common struggles salon owners face in managing both their craft and their business efficiently. It’s no secret that while many of you excel at providing top-notch salon services, the business side can sometimes feel like you’re drowning. I’ve been there too, feeling overwhelmed with no system or plan in place, and today, I want to help you turn that around!

In this episode, we discuss the importance of not just being a great stylist but also being a savvy business owner. The beauty industry demands creativity, but it also requires a solid grasp of business fundamentals to thrive. We explore the challenges of spending too much time behind the chair and not enough time steering the ship of your business towards growth and profitability. One of my salon minds members shared how she loves investing in hair techniques but hesitates when it comes to business investments. This sparked a crucial conversation about balancing skill development with business acumen.

I share insights and strategies on how to create a balanced schedule that allows for both personal growth in the salon and significant business development. We talk about setting parameters and allocating specific time slots for business tasks to make sure you're not just working in your business but on your business. It’s all about finding that sweet spot where managing your salon becomes as inherent as the styling skills you demonstrate daily. Also, we touch on the necessity of systems that help you manage your salon efficiently, ensuring that every minute spent on your business is impactful.

Lastly, we delve into practical steps you can take to prioritize your workload and embrace tools and technology to streamline operations. From effective delegation to optimizing your use of software and AI, I provide you with the shortcuts to make running your business as enjoyable as it is profitable. Remember, the goal is to work smarter, not harder, and to ensure your business supports your lifestyle, not the other way around!

So, grab a cup of coffee, and let’s get right into making your business operations as smooth and successful as the fabulous hair transformations you create in your salon!

Welcome to another episode of the 10 Minute Beauty Business Podcast where I am diving deep into the challenges and triumphs of balancing salon life and business management.

Today, we kick off a value-packed mini-series designed to alleviate the overwhelm many beauty entrepreneurs face. This isn't just another podcast episode; think of it as a free, comprehensive online course aimed at propelling your salon business to heights you've only dreamed of. Brace yourself for a journey where actionable insights and strategic thinking merge to redefine your business narrative.

In this episode, we tackle the quintessential dilemma of managing 'behind the chair' time with the overarching responsibilities of salon ownership. It’s a balancing act that requires finesse and strategic planning. The crux of our discussion orbits around transforming your salon skills into robust salon business skills. I am here to demystify how salon owners can scale their business, whether it's adding an extra $10k, $20k, or even $50k annually, by mastering the art of balance. This episode peels back the layers of day-to-day salon operations, spotlighting the innate challenges salon owners face, and shares my firsthand experiences and strategies that have helped others, just like you, add substantial figures to their bottom line.

We delve into the practicality of crafting an ideal schedule that harmonizes technical work and business management. The emphasis is on the transformative power of dedicating time to work 'on' your business rather than 'in' it. I share proven strategies for effective time management, including establishing a 'CEO day' to focus on business growth, setting concrete boundaries to prevent burnout, and the importance of aligning your work hours with your most productive times. This actionable advice is designed to catalyze a change in how you view and operate your business, leading to a more profitable and less stressful life.

As we wrap up this episode, I leave you with thoughts on mindfulness and the significance of prioritizing mental well-being alongside business success. I share personal anecdotes and coping mechanisms to help you navigate the demanding world of beauty entrepreneurship without succumbing to the stress that often accompanies it. The journey to achieving a harmonious balance between passion and profession is intricate, but with the right tools and mindset, it's not only possible but deeply rewarding. Stay tuned for the rest of this enlightening mini-series, where we will continue to explore the depths of salon business mastery. Here's to embarking on a transformative journey to elevate your salon business and live the life you've always envisioned!