Logan breaks down 10 private lending borrower acquisition strategies—but more importantly, he shares why focusing on just 1 or 2 is the key to real growth.

After years of spreading his energy too thin across a wide range of lead generation efforts, Logan shares a transparent look at what’s working, what’s not, and how he’s refocusing his time and resources to scale smarter. If you're a private lender feeling overwhelmed by too many options, this episode will help you zero in on the highest ROI strategies for attracting quality borrowers.

What You’ll Learn:

• The 10 most common ways private lenders source deals
• Why chasing all of them at once is a trap
• The 2 strategies Logan is doubling down on
• Tips to build a lean, focused, and repeatable borrower pipeline

 If you’re ready to stop dabbling and start scaling, this episode is your roadmap.

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Are you a borrower, investor, or private lender looking to unlock new opportunities in real estate and private lending? Join Logan Richetti, founder of Finley Capital, as he shares expert insights and strategies from years of experience in the private lending industry. Tune in weekly for episodes covering all aspects of private lending—from securing hard money loans and private capital, to real estate investment tips, portfolio management, and retirement strategies. We’ve got everything you need to fuel your next big investment!

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Make sure to check out the top resources for both new and experienced private lenders and investors at Finley Capital. Get your Private Lending Journey started today!

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