In this episode, Jen dives into one of the biggest things holding florists back: worry. From specific flower varieties not coming in, to imposter syndrome, to worrying about what other florists are doing, this episode is a reminder that so much of what drains your energy is not actually helping your business move forward.

Jen shares 10 things she wants florists to stop worrying about, along with practical shifts to help you let go of what is slowing you down and focus more on what actually matters.

In this episode:

• Why you should stop promising specific blooms
• How to handle people saying no to your business
• Why someone judging your business should not stop you
• How to stop letting imposter syndrome run the show
• Why flower shortages and delayed product do not need to own your brain
• How comparing yourself to other florists wastes your energy
• Why you are not “too much” for showing up online
• Why trying to be for everyone waters your business down
• Why nothing needs to be perfect the first time
• Why waiting until you “know more” is keeping you stuck

Key takeaway

Worry is not helping you book more, design better, or build the business you want. The more you let go of trying to control everything, please everyone, or be perfect before you begin, the more freedom you create for real growth.

Mentioned in this episode

The Floral CEO Mastermind
http://floralceo.com/mastermind