In this episode, Dr. Joel Fankhauser, board-certified in Internal Medicine and Pediatrics - delves into his successful transition from fee-for-service healthcare to Direct Primary Care (DPC) in Bentonville, Arkansas. Dr. Fankhauser discusses strategies for engaging potential patients before opening his clinic, emphasizing personal connections over online presence. He reveals how his clinic, initially cautious about financial risks, flourished by focusing on underserved populations like Medicaid foster families, without any advertising spend in a decade. The practice excels by offering zero-cost services and including low-cost lab tests in membership fees, enhancing patient satisfaction. Dr. Fankhauser also covers practical steps for physicians considering DPC, such as evaluating administrative skills and patient load management. He highlights the benefits of DPC for small businesses and shares anecdotes showcasing the practice’s patient-centric philosophy. The episode concludes with insights on recruiting and retaining compassionate, committed healthcare staff, critical for sustaining a successful DPC model. Tune in to learn more about how DPC can revolutionize patient care and physician satisfaction.

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