The Kara Report | Online Marketing Tips and Candid Business Conversations

102 | You Don’t Actually Need to Blog Every Week (Here’s When Batching Wins)


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Blogging for SEO is often positioned as an all-or-nothing commitment — post every single week or don’t bother at all. But that advice leaves out something important: real life, real business seasons, and real capacity.

In this episode, I’m breaking down when batching blog posts can actually be a smarter, more strategic move than weekly publishing. We’re talking nuance, not absolutes — and how to build long-term visibility on Google without burning yourself out or abandoning blogging altogether.

This is the behind-the-scenes strategy conversation I’m having with clients who want SEO to work for them, even when weekly consistency isn’t realistic. Whether you’re pivoting, launching something new, short on time, or just craving a more sustainable approach, this episode will help you decide what actually makes sense for your business.

If blogging has been sitting on your 2026 to-do list — or you’ve been feeling guilty for not keeping up — this episode is your permission slip and your strategy guide.

🎙️ In This Episode:

  • Why weekly blogging isn’t always the smartest SEO strategy
  • When batching blog posts makes more sense than consistent publishing
  • How to use blog batching without hurting your rankings
  • What to look at before deciding how often you “should” blog
  • How batched blogs can support SEO, visibility, and client trust long-term
  • The seasons of business where batching is especially powerful

🔗 Links Mentioned:

Read the full shownotes: https://thekarareport.com/102

Check out my batch blog packages (available for a limited time): https://thekarareport.com/batch

Check out our sponsor Enji (a social media scheduler built for small business owners): https://thekarareport.com/enji

Learn more about working with our team: https://thekarareport.com/services

Follow me on Instagram: https://instagram.com/thekarareport

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The Kara Report | Online Marketing Tips and Candid Business ConversationsBy Kara Duncan

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