We’ve all seen flashy testimonials that shout about $50K launches or $10K months. But most of us don’t have case studies like that—and honestly, even if we did, would they really convince someone that our offer is right for them? Probably not.

In this episode, sales content coach Jocelyn Montemarano breaks down why case studies are the most underutilized (and most powerful) sales tool in your business. She shares her signature “three types of case studies” framework, the Rent the Runway analogy that will completely shift how you think about client stories, and the simple systems you can use to start creating case studies—even if you’ve never tracked a single result before.

Whether you’re tired of relying on screenshots and testimonials, or you want a more grounded, trustworthy way to convert clients, Jocelyn’s approach will help you see why case studies aren’t just about huge results—they’re about giving the right context so your clients can confidently say yes.

🎙️ In This Episode:

• Why screenshots and testimonials create lurkers but usually don't create buyers
• The 3 types of case studies (and why you need more than the obvious ones)
• How to collect client stories retroactively, even if you haven’t tracked results before
• Her “Rent the Runway” example for making your case studies relatable
• The reason your case studies haven't made you money yet (that has NOTHING to do with how impressive the results are)

🔗 Links Mentioned:

Read the full shownotes: https://thekarareport.com/91 

Grab Jocelyn's Case Study Sprint Mini Course For $9 Using The Code KARAREPORT: https://scaleyourresonance.com/case-study-sprint

Learn more about working with Jocelyn: https://scaleyourresonance.com/ 

Follow Jocelyn on Instagram and Threads: https://www.instagram.com/scaleyourresonance

Listen to this interview on the Talk Copy to Me podcast: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/

Learn more about working with our team: https://thekarareport.com/services 

Follow me on Instagram: https://instagram.com/thekarareport 

It’s tempting, right? The promise of passive income: make money while you sleep, sell one course to hundreds, automate your way to freedom. But here’s the thing... chasing passive income too early is probably costing you thousands of dollars.

In this episode, I’m pulling back the curtain on what really happens when you dive into passive offers before your business is ready. From the hidden costs of customer support to the constant cycle of starting and stopping, you’ll hear why services are often the smarter, more profitable path (especially in your first few years.)

Whether you dream of launching courses and memberships one day or you’re simply tired of hearing “trading time for money” is the worst thing ever, this conversation will show you how service-based businesses can actually give you the freedom, income, and experience you need to scale sustainably.

🎙️ In This Episode:

• Why the obsession with passive income is costing business owners money
• The hidden workload of digital products (customer service, updates, and marketing)
• The “awkward middle stage” no one talks about—and why it’s so draining
• How services can be scalable, flexible, and profitable (without burning you out)
• Why building a service-based foundation makes passive income easier later

🔗 Links Mentioned:

• Read the full shownotes: https://thekarareport.com/90
• Listen to Colie's episode on Business First Creatives podcast: https://coliejames.com/simplifying-my-shop/
• Learn more about working with our team: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

It’s officially September, and that “back-to-business” urgency is real. But along with the fresh start can come a sneaky problem: time anxiety. You know that constant hum of I should be doing more, there’s never enough time, or why can’t I get it all done? Yep—that one.

In this episode, I’m breaking down the biggest lessons I’ve learned from the book Time Anxiety and how I’m applying them in my own life. From decluttering your calendar to finally tackling those dreaded tasks, you’ll hear practical shifts to calm the overwhelm and start feeling in control of your days again.

Whether you’re a mom juggling all the things, a business owner with an endless to-do list, or just someone who always feels like time is slipping away, this conversation will give you fresh ways to think about productivity, priorities, and peace.

🎙️ In This Episode:

• What “time anxiety” actually is—and why so many of us feel it
• The myth of “enough time” (and why letting go is freeing)
• Three things you can do right now to ease the pressure
• How to create and use a “to-dread list” to finally get unstuck
• Four mindset shifts to stop the endless loop of overscheduling

🔗 Links Mentioned:

• Read the full shownotes: https://thekarareport.com/89
• Grab the book Time Anxiety: https://www.timeanxiety.com/
• Listen to episode 46 (10X is Easier Than 2X): https://thekarareport.com/46
• Check out Die With Zero: https://www.diewithzerobook.com/welcome
• Learn more about working with our team: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

We’ve all heard it before—successful launches require complex funnels, endless emails, and hours on Zoom. But what if you could sell out your program with nothing more than your phone, a little green circle, and a handful of creative ideas?

In this episode, Instagram strategist Brittany Roberts takes us behind the scenes of her most successful (and simplest) launch to date—run entirely through Instagram Close Friends Stories. You’ll hear how she curated 250+ people into an exclusive list, delivered a 3-day teaching series from her couch, and sold out her group program without ever making it public.

Whether you’re burned out on traditional launch models or just craving a more personal way to sell, Brittany’s fresh approach will inspire you to rethink what’s possible when you lead with connection over complexity.

🎙️ In This Episode:

• How Brittany replaced her webinar funnel with Close Friends Stories—and why it worked
• The step-by-step of building an exclusive Close Friends list from scratch
• Ways to keep your launch lo-fi without losing impact
• The small tweaks that turned casual viewers into warm, ready-to-buy leads
• Why “done is better than perfect” is the secret to faster, easier launches

🔗 Links Mentioned:

Read the full shownotes: https://thekarareport.com/88 

Learn more about working with our team: https://thekarareport.com/services 

Learn more about working with Brittany: https://thesocialbritify.com 

Follow Brittany on Instagram: https://www.instagram.com/thesocialbritify 

Follow me on Instagram: https://instagram.com/thekarareport 

We’ve all been there—you head into summer with big marketing plans, only to look up in August and realize you ghosted your audience for months. Now Q4—the biggest sales season of the year—is around the corner, and panic starts to set in.

This episode is your practical, no-fluff guide to getting back in the game without burning out. Returning guest Tayler from Enji and I talk about how to restart your marketing after a long break, rewarm your audience, and set yourself up for Black Friday success—even if you’ve been MIA since June. From smart content repurposing to strategic pacing, this conversation will help you avoid the “all in, then crash” cycle for good.

Whether you’re a product-based business gearing up for holiday sales or a service provider ready to fill your Q4 calendar, you’ll walk away with a plan you can actually stick to.

🎙️ In This Episode:

• Why going “all in” right after a break is a recipe for burnout
• How to reintroduce yourself to your audience without the awkward “sorry I disappeared” post
• Smart ways to warm up your leads before Black Friday
• The easiest low-lift content ideas to restart your marketing
• How to use blogs, old content, and Enji’s repurposing tools to save time
• Why restraint (and pacing) is key to sustainable marketing

🔗 Links Mentioned:

Read the full shownotes: https://thekarareport.com/87

Learn more about working with our team: https://thekarareport.com/services

Sign Up For a Free Trial With Enji: https://thekarareport.com/enji

Sign Up For the Black Friday Summit (Aug 26-28): http://bit.ly/3HbeagB

Follow me on Instagram: https://instagram.com/thekarareport

It’s easy to get caught up in big, lofty goals - more engagement, more sales, more visibility. But sometimes, the key to building momentum isn’t about overhauling your whole life or business. It’s about creating small, intentional rules that keep you consistent, focused, and motivated.

In this episode, I’m sharing a handful of personal “rules” I’ve put in place for myself (some for business, some for everyday life!) that make getting things done a lot more fun. From gamifying my social media engagement to curbing my home décor spending, these little tweaks have had a surprisingly big impact on my consistency, focus, and overall enjoyment of the process.

Whether you’re looking for ways to stay on top of your marketing, tame your inbox anxiety, or finally put those new ideas into action, you’ll find at least one tip here that you can adapt for your own life and business.

🎙️ In This Episode:

• My “active engagement only” rule for social media
• How I’m gamifying home décor spending to grow my savings
• The education-to-execution ratio that keeps me from overconsuming content
• Why numbering my emails and podcast episodes is surprisingly motivating
• A simple email scheduling hack to reduce anxiety and avoid overwhelm

🔗 Links Mentioned:
Read the full shownotes: https://thekarareport.com/86
Learn more about working with our team: https://thekarareport.com/services
Follow me on Instagram: https://instagram.com/thekarareport

It’s so easy to look at the “OGs” of your industry or those seven-figure business owners and think, Wow, if only I’d started earlier or had that viral moment. Bigger audience, more money, more options—right? But here’s the thing: there are some very real advantages you have right now that they don’t.

This episode is all about flipping the script and recognizing the four hidden advantages you have over those massive businesses—and how you can leverage them today. From the freedom to experiment without a PR crisis to the ability to pivot without dragging an entire team (and audience) along, you might realize you’re in a better position than you thought.

Whether you’re sitting at multi-six figures, just starting out, or somewhere in between, you’ll walk away from this episode seeing your “smaller” business in a whole new light.

🎙️ In This Episode:

• Why experimentation is a luxury bigger businesses can’t always afford
• The hidden cost of trying something new when you have a big team
• How audience expectations can box you in (and why you’re freer than you think)
• The reality of increased criticism when more eyes are on you
• Why being nimble is one of your greatest business assets

🔗 Links Mentioned:

Read the full shownotes: https://thekarareport.com/85
Learn more about working with our team: https://thekarareport.com/services
Follow me on Instagram: https://instagram.com/thekarareport

Hey friends! I'm taking this week off but trust me when I say I have sooo many juicy episodes coming your way :) Enjoy the break and do something productive in your business, or head back and listen to some of my most popular episodes:

- Episode 56: What It Really Looks Like to Get Better at Marketing: Getting Off the Instagram Grind, Investing in Brand Photos & Using Enji with Danison Fronda-Tietz

- Episode 60: 7 Mistakes You’re Making with Your Virtual Assistant (Why They Keep Quitting Or Failing To Meet Your Expectations)

- Episode 66: Blogging for SEO in 2025: What's Working Now? 

- Episode 62: Pinterest Marketing in 2025: What's Working Now?

- Episode 58: 4 Easy Steps to Scale Your Business Without Ads (Marketing Edition)

Pinterest can feel like shouting into the void and as a business owner? It's seriously missing the dopamine hits we know and love from other platforms. But before you write it off completely, let’s talk about what might actually be going on under the surface.

This episode is a follow-up to a blog-centric one I did back in Episode 72, but this time, we're zooming in on Pinterest. I’m sharing the two things I’d tell you if your Pinterest wasn’t working—because sometimes it’s a traffic issue, and sometimes it’s a conversion issue… and sometimes it’s a little bit of both.

If you’re tired of chasing every new trend and hoping one of them finally sticks, I see you. This episode is more about understanding how Pinterest actually works today, and how to make it work for you. Whether you’re deep into strategy or just getting started, you’ll walk away with a clearer sense of what’s worth your effort (and what to stop obsessing over). 

🎙️ In This Episode:

• Why Pinterest traffic often gets misattributed 
• What “Pinterest consistency” actually means
• Why your pins might not be ranking
• Tools I’m using to track behavior and heatmaps 
• Three content types every Pinterest strategy needs
• The Pinterest viral pin phenomenon

🔗 Links Mentioned:

• Read the full shownotes: https://thekarareport.com/84
• Listen to Episode 72 (Blog posts not working?): https://thekarareport.com/72
• Listen to Episode 68 with Allie from Akari Digital (Data & UTM codes): https://thekarareport.com/68
• Learn more about working with our team: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

Ever gotten a DM saying, “We’d love to feature you in Forbes... for $250”?
Or seen someone on the Today Show and wondered how they actually got there?

In this episode, we’re talking all things earned media—what it is, why it matters, and how small businesses (yes, even with tiny budgets) can get press that actually moves the needle.

I’m joined by PR expert Holly Mitton of Little Bird Boston, who breaks down what really goes on behind the scenes in modern PR. It’s not all glitz and glamour, and it’s definitely not all pay-to-play. 

If you’ve ever thought PR was out of reach, or felt totally confused by the mixed messages and shady pitches in your inbox, this is the episode for you.

🎙️ In This Episode:

• What “earned media” actually means 
• Why those paid magazine features might not be the best use of your money
• How small businesses can DIY their PR without a $20K agency retainer
• Smart strategies for finding and pitching journalists (even without a media list)
• Realistic expectations for results, timelines, and ROI
• When to hire a pro, and what red flags to look for in a PR proposal

🔗 Links Mentioned:

• Read the full shownotes: https://thekarareport.com/83
• Learn more about working with Holly: https://www.littlebirdboston.com/
• Follow Holly on Instagram: https://www.instagram.com/hollylittlebirdbostonpr/
• Learn more about working with our team: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport