Are you feeling like selling your offers is harder than it used to be? Maybe your last launch didn’t hit like you thought it would, or you're noticing your audience seems more hesitant to buy. You’re not imagining it — the market has shifted, and people are being way more cautious with how they spend. But that doesn’t mean you can’t still sell well (and ethically) in this season.

In this episode, I’m sharing 3 real, actionable tips for selling right now — even when the world feels chaotic and everything just feels… hard. From reducing risk for your buyers to tightening up your messaging so it actually resonates, this episode is full of honest advice and practical strategy for business owners in launch mode (or honestly, anyone trying to keep revenue steady in weird times).

So if you’re tired of second-guessing your sales strategy, or just want a little reminder that it is still possible to thrive in business — this episode is for you.

🎙️ In This Episode:

• 3 practical sales strategies for chaotic seasons
• How to reduce risk for your buyers (and why it matters more than ever)
• The importance of tone and messaging in uncertain times
• What to do when engagement is low (and how to keep showing up anyway)
• One reason why you're so exhausted

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/65
• Episodes mentioned: #53 about taking breaks & #27 with Tayler from Enji
• Start a free trial with Enji: https://thekarareport.com/enji
• Our Pinterest Management Services: https://thekarareport.com/pinterest
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Hire me for website copy: https://thekarareport.com/copywriting
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

There are so many ways to market your business, but one of the most underrated tools? Client experience copy and building a brand voice guide.

Everyone talks about sales emails and conversion-driven copy, but what about the emails and messaging after someone inquires? From your inquiry forms to your follow-ups, proposals, and even your contract emails—every touchpoint is an opportunity to reinforce your brand voice and create a seamless client experience.

If you’ve ever struggled with writing client emails that feel personal and efficient, this episode is for you! We’re diving into how to craft copy that sounds like you, helps you stand out, and makes the entire client journey smoother.

 

🎙️ In This Episode:

• The key to making client communication effortless but personal
• Why inconsistent messaging is costing you clients (and how to fix it)
• How to make your brand voice stick (without falling into clichés)
• The power of pre-written templates—and how to actually use them

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/64
• Learn more about working with Andrea: https://andreashah.com/
• Follow Andrea on Instagram: https://www.instagram.com/andreashahcopy/
• Instagram post referenced (about not needing a big personality): https://www.instagram.com/p/DGEA2O_p92P/?img_index=1
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

There are so many buzzwords in the online space, and "lead generation" is definitely one of them. Everyone says you need to grow your email list, create lead magnets, and optimize your landing pages—but how do you actually make it work?

If you’ve ever launched a freebie, only to wonder “Where are the leads?”, this episode is for you! We’ll go beyond the basic advice and talk about what truly makes a lead magnet successful—from landing page copy to strategic call-to-actions.

PS: You can grab Sam's Clickable AF CTAs for ONLY $1 using the code KARAREPORT: https://nomadcopyagency.thrivecart.com/clickable-af-ctas/

 

🎙️ In This Episode:

• The biggest mistakes people make with lead generation
• How to create a lead magnet people actually want
• Why your landing page may be repelling leads and how to fix it
• What to do after someone joins your list so they actually buy from you

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/63
• Learn more about working with Sam: http://nomadcopyagency.com
• Follow Sam on Instagram: https://www.instagram.com/nomad.copy 
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

Are you still using Pinterest like it’s 2019—and wondering why your results aren’t what they used to be? Or maybe you’ve heard that Pinterest is a great tool for traffic and sales, but every time you try, it feels like you’re just throwing pins into the void. If that sounds familiar, this episode is for you.

Today, I’m breaking down exactly what’s working on Pinterest in 2025—and what’s absolutely not worth your time anymore. From outdated strategies that could actually be hurting your reach to the real truth about pinning frequency, keywords, and graphics, we’re diving deep into the latest Pinterest trends.

So, if you’re ready to turn Pinterest into a powerful, profitable part of your marketing strategy (without second-guessing every pin), let’s get into it!

🎙️ In This Episode:

• The biggest Pinterest marketing myths that are holding you back
• How often you should actually be pinning in 2025
• The role of keywords, SEO, and AI in today’s Pinterest strategy
• Why your Pinterest graphics might be costing you clicks—and how to fix them
• The simple (but effective) Pinterest strategy that works for any business

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/62
• Read the Tailwind Study: https://tailwind.sjv.io/9LJ4EQ
• Best Pinterest Course in 2025: https://leveeroadstudio.podia.com/a/16ee2
• Our Pinterest Management Services: https://thekarareport.com/pinterest
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Hire me for website copy: https://thekarareport.com/copywriting
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Eight years in business—what a ride! I can’t believe it’s been that long, and honestly, it feels like the perfect time to reflect on everything I’ve learned. There are things I’m so glad I did early on… and then there are the things I’d 1000% do differently if I could go back.

In this episode, I’m getting real about the biggest lessons from my business journey—what worked, what totally flopped, and what I wish I’d known sooner. From the systems I should have set up earlier to the investments I’ll never make again, I’m sharing it all.

If you’re in the thick of growing your business (or just love a good behind-the-scenes chat), I hope this episode resonates with you!

🎙️ In This Episode:

• The biggest mistakes I made in my early years (so you don’t have to make them!)
• What I wish I had prioritized sooner
• The investments I regret (and where I wish I had put my money instead)
• My real thoughts on outsourcing—what worked and what didn’t

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/61
• Watch Enji's Video on Data-Driven Decisions: https://www.youtube.com/watch?v=3aeBm0bILx4
• Start a free trial with Enji: https://thekarareport.com/enji
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Our Pinterest Management Services: https://thekarareport.com/pinterest
• Hire me for website copy: https://thekarareport.com/copywriting
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Do you keep hiring virtual assistants, only for them to quit after a few months? Or maybe you’ve brought on a VA, hoping they’d magically take tasks off your plate, only to find yourself more overwhelmed than before. If that sounds familiar, this episode is for you.

Today, I’m diving into the biggest mistakes business owners make when hiring and managing VAs—and what you can do to create a work environment where they actually want to stay. Whether you’re struggling with high turnover, unclear expectations, or just feeling like your VA isn’t the stress reliever you expected, we’re going to break it all down.

So, if you’re ready to build a team that truly supports you (without the constant hiring cycle), let’s get into it!

🎙️ In This Episode:

• Why virtual assistants quit—and how to stop the cycle
• The biggest hiring mistakes that lead to high turnover
• How to onboard and set expectations so your VA can be successful
• What to do if your VA isn’t as efficient or helpful as you expected

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/60
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Our Pinterest Management Services: https://thekarareport.com/pinterest
• Hire me for website copy: https://thekarareport.com/copywriting
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Do you ever feel like you've said everything there is to say in your business—like you're just repeating yourself over and over? While repetition is key in marketing, it can still start to feel a little stale. If that sounds familiar, this episode on how to find content ideas is for you.

Today, I'm sharing nine ways I generate fresh content ideas—even as someone who writes a ton of content. These strategies work not only for social media but also for blog posts, podcasts, and YouTube channels. As a service provider with years of experience working with clients, I still have to find new ways to say the same thing in fresh, engaging ways.

So, get ready—I’m spilling all the tea on how I do it. Let’s dive in!

🎙️ In This Episode:

• How to keep your content fresh and engaging without saying anything "new"
• Simple strategies to generate new content ideas from what you already have
• The power of repurposing and reframing content for different audiences
• Creative ways to source trending topics and industry insights for inspiration
• Why taking action and consistently creating is more important than overplanning

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/59
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Our Pinterest Management Services: https://thekarareport.com/pinterest
• Hire me for website copy: https://thekarareport.com/copywriting
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

As an online business owner, you likely know the importance of scaling your business. But what if you don’t have the budget for ads? Or even if you DO have a budget for ads, you might be wondering if there is any way to scale your business without ads (or at the very least - diversify your efforts). First, let me cut to the chase: the answer is a resounding yes!

Listen, as an online marketer offering a variety of DFY marketing services, I've worked with several six-figure businesses (and even a couple of seven-figure businesses!) over the past three years so let me just tell you: I know a little bit about what goes on behind the scenes. And while scaling your business is NOT as easy as some of the Instagram "gurus" make it appear, I do want to take the time to share some of the ways you can scale your online business without spending a penny on advertising.

🎙️ In This Episode:

• Organic strategies that help you scale your business without ads
• Building a strong foundation so you don't waste your time
• How to engage with your people to get more sales

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/58
• Why I switched from a custom website to a Showit website template: https://thekarareport.com/custom-showit-website-vs-showit-website-templates/
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Our Pinterest Management Services: https://thekarareport.com/pinterest
• Hire me for website copy: https://thekarareport.com/copywriting
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

If you're a freelancer or a creative business owner, chances are you've thought about whether to focus on project-based work, aim for more retainer clients, or try a mix of both. Maybe you're currently doing one and wondering if the grass is greener on the other side? That's exactly what I want to dive into today. I've worked in both a retainer model vs. project-based clients, and I have plenty of thoughts to share—lessons I've learned, pros and cons, and what’s currently working for me. Let’s get into it!

🎙️ In This Episode:

• Pros and Cons of a Retainer Model vs. Project-Based Work
• Choosing One Model or Benefits and Challenges of Balancing Both
• How to Choose The Right Business Model For You in 2025

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/57
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Our Pinterest Management Services: https://thekarareport.com/pinterest
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

What does it really look like to get good at marketing? Especially at the beginning of the year, many of us set lofty goals: add a new channel to our marketing, spend less time marketing, finally be consistent, or create better content. But what does that actually look like? How can we actually get better at marketing?

One of the things I wanted to bring to you early this year is an interview with a real business owner about how they finally got their marketing act together. If you’re on the Instagram hustle train or just wondering where to start, you’re going to love this interview with Danison.

🎙️ In This Episode:

• Getting Off the Instagram Grind
• Investing in Brand Photography
• Leveraging Tools like Enji

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/56
• Learn more about Danison at Bowtie and Brush: https://bowtieandbrush.com/
• Follow Danison on Instagram: https://www.instagram.com/bowtieandbrush
• Sign up for a free trial on Enji: https://threkarareport.com/enji 
• Hire Kara to write your website copy: https://thekarareport.com/copywriting
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport