In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them? In this episode, I'll explain where to find touchpoints and why they matter. Check out the accompanying blog post here: <a class= "components-external-link edit-post-post-link__link" href= "https://joyjoya.com/2020/11/25/customer-touchpoints-in-jewelry-marketing/" target="_blank" rel="noopener">https://joyjoya.com/2020/11/25/customer-touchpoints-in-jewelry-marketing/</a>

In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them? In this episode, I'll explain where to find touchpoints and why they matter. Check out the accompanying blog post here: https://joyjoya.com/2020/11/25/customer-touchpoints-in-jewelry-marketing/

In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them? In this episode, I'll explain where to find touchpoints and why they matter. Check out the accompanying blog post here: <a href="https://joyjoya.com/2020/11/25/customer-touchpoints-in-jewelry-marketing/" rel="noopener noreferrer">https://joyjoya.com/2020/11/25/customer-touchpoints-in-jewelry-marketing/</a>

105 - Customer Touchpoints in Jewelry Marketing

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling.

With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with creativity, strategy, and intention - without getting lost in the marketing noise. Whether you're an ecommerce founder or a creative entrepreneur, this podcast will help you market with clarity and confidence.

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Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with creativity, strategy, and intention - without getting lost in the marketing noise. Whether you're an ecommerce founder or a creative entrepreneur, this podcast will help you market with clarity and confidence.

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105 - Customer Touchpoints in Jewelry Marketing

105 - Customer Touchpoints in Jewelry Marketing

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