As the summer sun continues to beat down harder than ever, for some of you, it might seem like your sales have dried up along with the nation's rivers, lakes and reservoirs, and whether you’ve been seeing steady growth throughout the year or not, it’s all too easy to let panic set in when you’re confronted with a sudden drop in sales. But fear not! In today’s podcast, I’m here to remind you that, unless you're a summer brand, August is typically a quiet time for many businesses - and that actually if we pump the breaks, take a breath and apply some logic, we can often attribute shifts in sales throughout the whole year to seasonality - it’s impact on consumer habits and a number of external factors that we can, in fact, exercise some control over.

In episode 106 of The Resilient Retail Game Plan, I run down my top six key tips for sustainable seasonal selling, to help you try and make the most of those periods that might be most tough for your business. We’ll discuss the importance of not making assumptions, mapping our sales calendars by season and discuss the various ways we can put ourselves in the shoes of our ideal customer. We’ll also cover how to effectively implement purchase triggers and why getting some rest is invaluable when it comes to the longevity of your business.

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