It's easy to get hooked on those gold bars in your Amazon seller app, the quick sales, the dopamine hit, the "I'm really doing this" feeling. But what happens when the screen refreshes at the end of the month and the profits aren't there? In this Coach's Corner episode, Brian and Robin Joy dig into the difference between chasing sales volume (the empty calories of your business) and building around high-quality, profitable ASINs (the meaty beasts that actually feed you long-term). You'll hear: Why lowering prices for more sales can quietly starve your profits The common trap of comparing your "gold bars" to everyone else's highlight reel How to use the Profit Profile coaching session to see what's really happening in your margins The mindset shift from incremental growth to exponential breakthroughs Practical ways to hunt for ASINs with real staying power instead of chasing every small win If you've ever felt like you're working harder but not getting ahead, this episode will help you reset your focus—and start building a business that actually pays you. Special guest at the conclusion of today's show, Jeff Schick of https://JeffSchick.com answers the question: "Are Walmart policies changing and maturing?"

Watch this episode on our YouTube channel: https://youtu.be/VgoJPAapSSc

Show note LINKS:

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam

100% FREE! Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!

SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!

SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.