Ellen Bennett, of Hedley & Bennett, reveals how she cooked up her apron business concept – to make kitchen staff look and feel as good as the delicious dishes they were making – on the job, while working as a line chef in a two-Michelin star restaurant.

In six years, she has gone from moonlighting and selling aprons at an LA market stall to manufacturing aprons for top chefs, restaurants, and consumers worldwide. 

We bond over the hustle of building a business, from investing your heart – and savings – into your calling, to networking, branding, and social media. Ellen also shares how her Latinx heritage (she’s half British, half Mexican) gave her life principles that serve her business and mindset to this day. 

Be sure to get your hands on her new book, “Dream First, Details Later: How to Stop Overthinking and Make it Happen.” It details her wild and wonderful entrepreneurial journey and gives you the actionable steps you need to shift from procrastination into productivity. 

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