Jenny Nuccio is the founder and CEO of Imani Collective, a leading global ethical home decor brand that serves over 170 artisans in three locations in Kenya. She is an expert in social entrepreneurship, social work leadership, and management, and on this episode of What the Fundraising we are talking all about how she needed to learn the hard way that relationships with stakeholders, whether they be donors or consumers, are just as important as money when it comes to running her business. 

Throughout her fundraising journey, she has learned that the key to success is to show up authentically and be transparent in conversations, creating relationships with those who are involved in her movement. 

In this episode, we are diving deep into ….

1. Exploring the Relationship Between Fundraising and Marketing

2. Investigating How Discomfort With Asking for Money Can Impact Relationships

3. Examining Ways to Effectively Balance Authenticity, Transparency, and Patience When Fundraising

Get all the resources from today’s episode here.

Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours a comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory. 

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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point